凤阳花鼓与农村文化产业耦合发展路径研究  

Research on the Paths of Coupled Development of the Intangible Cultural Heritage of Fengyang Flower Drum and the Rural Cultural Industry

作　　者：徐世平 史贤华 XU Shi-ping;SHI Xian-hua(School of Marxism,Chuzhou University,Chuzhou Anhui 239000,China;School of Economics and Management,Chuzhou University,Chuzhou Anhui 239000,China)

机构地区：[1]滁州学院马克思主义学院,安徽滁州239000 [2]滁州学院经济与管理学院,安徽滁州239000

出　　处：《铜陵学院学报》2023年第5期14-18,共5页Journal of Tongling University

基　　金：安徽省高等学校科研计划重点项目“乡村振兴背景下安徽农村文化产业发展研究--以凤阳花鼓为例”(2022AH051065);安徽省高校“三全育人”综合改革和思想政治能力提升计划项目“发挥党建引领助力文化传承--以凤阳花鼓为例”(sztsjh-2023-5-21)。

摘　　要：传承非遗和发展农村文化产业是新发展阶段乡村全面振兴的重要任务。凤阳花鼓以其特有的地域性、文化象征性、品牌影响力引领农村文化产业发展;农村文化产业以“产业化”方式促进凤阳花鼓非遗主动保护、活态传承和创造性转化,两者相互耦合。当前,耦合实践中存在着凤阳花鼓在价值认知层面悬浮化、在资源整合转化方面弱化、文化产业在产品传播推广方面单一化、耦合保障机制不健全等问题。建议从跃升思想观念、优化内容供给、升级媒介方式、发挥合力作用等方面探索协同发展路径。Inheriting intangible cultural heritage and developing rural cultural industries are important tasks for the comprehensive revitalization of rural areas in the new stage of development.Fengyang Flower Drum leads the development of rural cultural industry with its unique regional characteristics,cultural symbolism,and brand influence;The rural cultural industry promotes actively protection,active inheri,and creative transformation of Fengyang Flower Drum intangible cultural heritage through"industrialization",and the two are both mutually coupled.At present,there are problems in the coupling practice,such as the floating value cognition of Fengyang Flower Drum,the weakening of resource integration and transformation,the singularity of cultural industry in product dissemination and promotion,and the imperfect coupling guarantee mechanism.in the end,we need to explore the paths of collaborative development from some aspects such as elevating ideological concepts,optimizing content supply,upgrading media methods,and exerting joint efforts.

关 键 词：非物质文化遗产 农村文化产业 凤阳花鼓 耦合 

分 类 号：F320.2[经济管理—产业经济]