禁毒公众号运营现状与完善路径  

Operating Status and Improvement Path of Drug Prevention Education of Drug Control Official Account

作　　者：张淞 张黎[1] 姚炜伦 ZHANG Song;ZHANG Li;YAO Weilun(People's Public Security University of China,Beijing 100038,China)

机构地区：[1]中国人民公安大学,北京100038

出　　处：《北京警察学院学报》2023年第5期101-108,共8页Journal of Beijing Police College

基　　金：中国人民公安大学基本科研业务费项目“毒物基础数据库的建设”(项目编号:2022SJKJS07)。

摘　　要：当前禁毒公众号运营建设快速发展,影响力不断扩大,已经成为毒品预防教育工作的重要组成部分。通过对账号建设情况和宣传效果的实证分析,发现禁毒公众号的类型和地区分布存在不平衡的现象,账号设计、交互能力和功能菜单等方面的建设水平参差不齐,传播力和传播效果仍需加强。有鉴于此,建议壮大禁毒公众号运营矩阵,围绕毒品预防教育目的开发禁毒公众号多元功能,围绕禁毒核心理念产出优质推文,不断探索禁毒公众号在提升毒品预防效果方面的有效途径。At present,the operation and construction of the drug control official account is developing rapidly,and its influence is constantly expanding,which has become an important part of drug prevention education.Through the empirical analysis of account construction and publicity effect,it is found that the type and regional distribution of drug control official account are unbalanced.The construction level of account design,interaction ability and functional menu is uneven,and the communication power and effect still need to be strengthened.In view of this,it is suggested to expand the operation matrix of drug control official account,develop the multiple functions of drug control official account closely around the purpose of drug prevention education,produce quality articles around the core ideas of drug control,and constantly explore the effective ways of drug control official account in improving drug prevention effect.

关 键 词：禁毒公众号 运营现状 完善路径 

分 类 号：G206[文化科学—传播学] D631.4[政治法律—政治学]