汽车体育营销策略  

Marketing strategies of automotive sports

作　　者：方静[1] Fang Jing(Dezhou Vocational and Technical College,Dezhou 253000,China)

机构地区：[1]德州职业技术学院,山东德州253000

出　　处：《汽车知识》2023年第10期222-224,共3页Auto Know

摘　　要：体育营销是通过特定运动项目比赛宣传或推销企业品牌或文化的一种营销行为。体育营销可以在短时间内快速提升企业品牌知名度和美誉度,具有其他任何一种宣传手段都无法比拟的优势。如今,汽车企业十分关注体育营销这一新营销模式,并制定专属营销方案。文章以汽车体育营销为切入点,在分析汽车体育营销现状基础上,总结了几点有效策略,以助力汽车企业做好汽车体育营销工作,提高营销实效性。Sports marketing refers to a kind of marketing behavior to promote or promote the brand or culture of an enterprise through specific sports competitions,which can quickly enhance the brand awareness and reputation of the enterprise in a short period of time,and has advantages that no other publicity means can match.Today,automotive companies are paying close attention to the new marketing model of sports marketing and developing exclusive marketing plans.Taking auto sports marketing as the starting point,this paper summarizes several effective strategies on the basis of analyzing the current situation of auto sports marketing,in order to help the majority of auto companies do a good job in auto sports marketing and improve marketing effectiveness.

关 键 词：汽车销售 体育 营销策略 

分 类 号：U471.21[机械工程—车辆工程]