安徽省体育产业高质量发展研究  

Research on High Quality Development of Sports Industry in Anhui Province

作　　者：章晓俊[1] ZHANG Xiaojun(Department of Physical Education,Anhui University,Hefei 230601,China)

机构地区：[1]安徽大学体育军事教学部,安徽合肥230601

出　　处：《牡丹江师范学院学报（自然科学版）》2023年第4期54-59,共6页Journal of Mudanjiang Normal University：Natural Sciences Edition

基　　金：安徽省社会科学创新发展研究课题(2021CX051);安徽省高校科学研究(哲学社会科学)重点课题(2022AH050052)。

摘　　要：运用SWOT分析法对安徽省体育产业高质量发展环境进行分析.安徽省体育产业在政策支撑、地域位置、科研创新上具有优势,在领军企业、产业质量、产业结构上存在劣势.受全民健身消费意愿增强、电竞产业加速发展、“线上线下”深度融合影响,具有发展机会;在市场竞争激烈、融资渠道受限、全球经济低迷方面存在潜在威胁.提出以数字智能激发市场竞争力、科技创新提升改革推动力、绿色低碳促进产业持续力、区域统筹提高产业发展力的“四力”并举策略,明确安徽省体育产业高质量发展的实施路径.Use SWOT analysis method to analyze the high-quality development environment of the sports industry in Anhui Province.The sports industry in Anhui Province has advantages in policy support,geographical location,and scientific research innovation,but has disadvantages in leading enterprises,industrial quality,and industrial structure.Influenced by the increased willingness of the people to exercise,the accelerated development of the esports industry,and the deep integration of"online and offline",it has development opportunities and potential threats in fierce market competition,limited financing channels,and global economic downturn.Propose to use digital intelligence to stimulate market competitiveness,technological innovation to enhance the driving force of reform,green and low-carbon promotion of industrial sustainability,and regional coordination to improve industrial development.Develop an implementation path for high-quality development of the sports industry in Anhui Province.

关 键 词：安徽省 体育产业 高质量 SWOT分析 

分 类 号：G80-052[文化科学—运动人体科学]