新媒体时代体育“饭圈化”的省思与规约  

Reflection and Statute of Sports"Fan Circle"in the New Media Era

作　　者：许延威[1] 李涛 XU Yanwei;LI Tao(School of Physical Education,Liaoning Normal University,Dalian Liaoning,116029)

机构地区：[1]辽宁师范大学体育学院,辽宁大连116029

出　　处：《湖北体育科技》2023年第10期880-883,共4页Hubei Sports Science

摘　　要：为分析体育“饭圈化”成因,并对其造成的社会影响进行客观公正的省思,正确引导体育“饭圈化”回归正轨。基于新媒体时代背景出发,运用文献资料法、调查法等研究方法立足于资本市场、运动员、粉丝群体3个角度对体育“饭圈化”进行理性公允的研究。研究发现体育“饭圈化”致使运动员自身定位与自我认知产生偏差,导致粉丝群体行为失范价值尺度产生偏差。为对体育“饭圈化”乱象进行有效的规约治理,以国家、社会和个体层面为切入点,加大对乱象的监管力度,弘扬新时代中华体育精神,加强对粉丝个体的全方位引导提升主体意识,从而有效规避体育“饭圈化”产生的不良影响。In order to analyze the causes of the"fan circle"of sports,and carry out objective and fair consideration of its social impact,and correctly guide the"fan circle"of sports to return to the right track.Based on the background of the new media era,the literature method,investigation method and other research methods are used to conduct rational and fair research on the"fan circle"of sports from the three perspectives of capital market,athletes and fan groups.The study found that the"fan circle"of sports leads to deviations in athletes'own positioning and self-cognition,resulting in deviations in the value scale of fan group behavior.In order to carry out effective regulatory governance of the"fan circle"chaos of sports,take the national,social and individual levels as the entry point,strengthen the supervision of chaos,carry forward the Chinese sports spirit in the new era,strengthen the all-round guidance of individual fans and enhance the main consciousness,so as to effectively avoid the adverse effects of sports"fan circle".

关 键 词：饭圈文化 粉丝群体 群体行为 

分 类 号：G812[文化科学—体育学]