基于传统生肖文化的虎IP形象设计实践探究  

RESEARCH ON THE PRACTICE OF TIGER IP IMAGE DESIGN BASED ON TRADITIONAL ZODIAC CULTURE

作　　者：林茂丛 黄钺[1] LIN MAOCONG;HUANG YUE

机构地区：[1]青岛大学美术学院

出　　处：《设计》2023年第22期62-65,共4页Design

摘　　要：打造蕴含文化价值兼具现代审美理念的生肖虎IP形象,推动优秀民俗文化的传承与当代化发展,探求生肖文化与IP形象及其表情延伸设计融合的可行性。梳理生肖文化相关文献,结合生肖IP设计具体案例分析并总结设计范式进行实践。归纳出生肖虎文化的当代IP形象创新性设计原则,构建生肖形象认知可视化设计模型。实践设计出全新的生肖虎IP形象“虎状元”及其系列表情延伸。立足传统结合IP形象设计,是生肖文化当代化认知呈现的新形式。深层发掘文化中的闪光点,使其真正融入现代生活,才能更好地推动传统生肖文化的有效传播与内在价值展现。To create the IP image of zodiac tiger containing cultural value and modern aesthetic concept,promote the inheritance and contemporary development of excellent folk culture,and explore the feasibility of the integration of zodiac culture and IP image and expression extension design.The literature related to zodiac culture was sorted out,and the specific case of zodiac IP design was analyzed and the design paradigm was summarized for practice.The innovative design principles of contemporary IP image of Chinese zodiac tiger culture were summarized,and the cognitive visual design model of Chinese zodiac image was constructed.Practice to design a new zodiac tiger IP image"Tiger Champion"and its series of expression extension.Based on tradition and IP image design,it is a form of contemporary cognitive presentation of zodiac culture.Only by deeply exploring the shining points in the culture and making it truly integrate into modern life can we better promote the effective dissemination and intrinsic value display of the traditional zodiac culture.

关 键 词：生肖文化 IP形象设计 虎形象 创新融合 设计实践 

分 类 号：J524[艺术—艺术设计]