数据驱动的在线消费用户需求分析研究  

RESEARCH ON DATA-DRIVEN ONLINE CONSUMER DEMAND ANALYSIS

作　　者：姜金致 曹恩国[1] JIANG JINZHI;CAO ENGUO

机构地区：[1]江南大学设计学院

出　　处：《设计》2023年第22期107-111,共5页Design

摘　　要：探索数据驱动的在线消费用户需求分析创新框架。基于数据驱动用户需求分析方法,以消费资源分类为标准指导评论数据分类处理与统计分析,通过数学期望和单位概率评价计算用户满意度,挖掘各类消费资源的用户需求和的改进优先级,最后以One cup胶囊咖啡机为例展开用户需求分析实例。得到服务、信息和商品类用户需求最需要改进。该用户需求分析创新框架为在线消费的用户评论数据挖掘提供可行的数据分析方法,实现用户需求更全面的挖掘。Exploring a data-driven innovative framework for online consumer demand analysis.Based on the data-driven user demand analysis method,taking the classification of consumption resources as the standard to guide the classification processing and statistical analysis of user comment data,calculating user satisfaction through Mathematical Expectation and Unit Probability Evaluation,mining the user demand and improvement priority of various consumption resources.Finally,taking One Cup capsule coffee machine as an example to analyze the user demand.The user demands of service,information and commodity need to be improved most.The innovative framework of user demand analysis provides feasible data analysis method for user comment data mining of online consumption,and realizes more comprehensive mining and analysis of user demand.

关 键 词：数据驱动 用户需求分析 在线消费资源 用户评论 胶囊咖啡机设计 

分 类 号：TP311.5[自动化与计算机技术—计算机软件与理论]