政策传达、政策倡议与共识互动:三孩政策中的媒体议程与政策议程关系研究  

Policy Communication,Policy Initiatives and Consensus Interaction--A Study of the Relationship between the Media Agenda and the Policy Agenda about the Three-child Policy

作　　者：马超 MA Chao(School of Humanities,Southwest Jiaotong University,Chengdu,Sichuan,611756,China)

机构地区：[1]西南交通大学人文学院,四川成都611756

出　　处：《西华大学学报（哲学社会科学版）》2023年第6期46-54,共9页Journal of Xihua University(Philosophy & Social Sciences)

基　　金：四川省哲学社会科学重点研究基地“性社会学与性教育中心”青年项目(项目编号:SXJYC2203)。

摘　　要：文章以三孩政策及其配套措施的出台完善过程为关注点,从媒体议程与政策议程互动的视角切入,总结出三种议程互动模式,分别是“信源影响模式”,即自上而下的政策出台单向主导媒体议程;“从善如流模式”,即自下而上的媒体报道引领政策完善;“共识性互动模式”,即双线平行的政策议程与媒体议程多阶段互动模式。在“信源影响模式”下,媒体主要扮演着“传声筒”角色,三家媒体均发挥着政策发布后的宣传、解释、引导的作用,但《人民日报》在政策阐释方面具有独立的能动性和自主性优势;在“从善如流模式”下,媒体主要扮演着“倡议者”角色,特别是《中国妇女报》和《南方都市报》站在民间立场,积极反映着民意诉求;在“共识性互动模式”下,三家媒体都扮演着政策反馈与修正的“中介人”角色。同时,党报和行业报格外重视专家建言的反馈,而都市报和党报则比较注重发挥舆论监督的功能。The article focuses on the process of the introduction and improvement of the three-child policy and its supporting measures,and summarizes three modes of agenda interaction from the perspective of the interaction between the media agenda and the policy agenda.They are the"source influence model",in which the top-down policy introduction leads the media agenda in one direction;the"willing to accept good advice model",in which the bottom-up media coverage leads the policy improvement;and the"consensus interaction model",in which the policy agenda and the media agenda interact in multiple phases in a two-way parallel manner.Specifically,under the"source influence mode",the media mainly play the role of"megaphone",and all three media are mainly responsible for publicizing,explaining and guiding the policies after they are released.The exception is the People's Daily has the advant-age of independent autonomy in the interpretation of policies;Under the"willing to accept good advice model",the media mainly play the role of"initiator",especially China Women's News and Southern Metropolis Daily standing on the side of the people and actively reflecting the demands of the masses;Under the"consensus interaction mode",all three media play the role of"intermediary"for policy feedback and revision,but the party media and industry media pay special attention to the feedback of experts'suggestions,while the metropolitan media and party media pay more attention to the supervision by public opinion.

关 键 词：生育政策 议程设置 议程互动 人口研究 政策效果 

分 类 号：G210[文化科学—新闻学]