“长拳女孩”走红对新媒体时代武术传播路径的启示  

The Enlightenment of the Popularity of"Changquan Girl"to the Transmission Path of Wushu in the New Media Era

作　　者：马钰凡 王海鸥[1] Ma Yufan;Wang Haiou(College of Physical Education,Shandong Normal University,Jinan Shandong 250000,China)

机构地区：[1]山东师范大学体育学院,山东济南250000

出　　处：《武术研究》2023年第10期17-19,24,共4页Wushu Studies

摘　　要：新媒体时代的到来为武术传播带来了全新的机遇,通过对“长拳女孩”走红的事件解构得出官方主体归位是走红的内因,脱域性、瞬时性的新媒体特性为武术传播带来了时间与空间的突破,符号意义的赋予为传播内容带来了精神文化内核。新媒体时代武术传播的路径发展应跳出“刺激-反应”的简单模式,寻求受众行为方式改变的深层传播;发挥官方传播主体的引领作用,实现武术传播生产内容的主体多元化;建构中华民族的文化认同是新媒体时代武术传播的意义旨归。The advent of the new media era has brought a new opportunity for Wushu communication.The development of the path of Wushu communication in the new media era should go beyond the simple model of"stimulus-response",seek deeper communication that changes the behavior of the audience,play the leading role of the official communication body,realize the diversification of the main body of Wushu communication production content,and construct the cultural identity of the Chinese nation.The meaning of Wushu communication in the new media era is to construct the cultural identity of the Chinese nation.

关 键 词：长拳女孩 新媒体 武术传播 路径启示 

分 类 号：G85[文化科学—民族体育]