县域农产品直播电商生态系统的内涵、构成与功能研究  

On the Connotation, Composition and Function of Agricultural Products Live StreamingIn a County′s E-commerce Ecosystem

作　　者：肖开红[1,2] 赵国妤 刘勇 XIAO Kaihong;ZHAO Guoyu;LIU Yong(School of Management,Henan University of Technology,Zhengzhou 450001,China;Logistics Research Center,Henan University of Technology,Zhengzhou 450001,China)

机构地区：[1]河南工业大学管理学院,河南郑州450001 [2]河南工业大学物流研究中心,河南郑州450001

出　　处：《洛阳理工学院学报（社会科学版）》2023年第6期37-42,共6页Journal of Luoyang Institute of Science and Technology：Social Science Edition

基　　金：国家社科基金项目“县域农产品直播电商生态系统培育路径及其保障体系研究”(编号:21BGL239)的阶段性成果.

摘　　要：农产品直播带货已成为推动县域农产品出村进城的重要手段,并逐步在县域空间形成一个新兴的商业生态系统。借鉴生态系统理论,探讨县域农产品直播电商生态系统内涵,分析系统构成,阐述种群关系及系统功能。通过研究发现,县域农产品直播电商是一个多子系统构成的商业生态系统,主要包括电商平台子系统、直播带货子系统、供给子系统、消费子系统、供应链服务子系统、直播服务子系统和外部环境子系统等。系统中种群内部及种群之间存在竞争、偏利、互利和寄生等复杂关系。该系统通过价值增值、实体物流、信息传递和资源配置等主要功能,实现生态系统中商流、价值流、信息流等能量交换,从而维持系统平稳运行和演化升级。Live streaming of agricultural products has become an important means to promote a county′s agricultural products out of the village into the city,and gradually form a new commercial ecosystem in the county′s territory.By referring to the ecosystem theory,this paper discusses the connotation of the agricultural products live streaming in a county′s e-commerce ecosystem,analyzes the system composition,and expounds the population relationship and system function.Through the research,it is found that the county′s agricultural products live broadcasting is a commercial ecosystem composed of multiple subsystems,including e-commerce platform subsystem,live broadcasting delivery subsystem,supply subsystem,consumption subsystem,supply chain service subsystem,live broadcasting service subsystem and external environment subsystem.There are complex relationships such as competition,favoritism,mutual benefit and parasitism within and among populations in the system.Through the main functions of value increment,physical logistics,information transfer and resource allocation,the system promotes the energy input and output of business flow,value flow and information flow in the ecosystem,so as to maintain the sustainable development,evolution and upgrading of the system.

关 键 词：县域 农产品 直播电商 生态系统 

分 类 号：F713.36[经济管理—产业经济]