大学生健身短视频生产行为动机研究——以抖音为例  

A Study on the Motivation of Short Fitness Video Production Behavior of College Students-Taking Tiktok as an Example

作　　者：邓涛 Deng Tao(Chengdu Sport University,Chengdu 610041,China)

机构地区：[1]成都体育学院,四川成都610041

出　　处：《体育科技文献通报》2023年第10期164-168,共5页Bulletin of Sport Science & Technology

摘　　要：目的:探讨健身视频内容生产与健身行为、媒介使用行为、身体自尊价值之间的相互关系。对抖音上分享原创健身短视频内容生产的在校大学生进行问卷调查。研究结果显示:(1)内容生产者的健身行为与短视频的内容生产动机具有相关性;(2)内容生产者的媒介使用行为与短视频的内容生产动机具有相关性;(3)内容生产者的身体自尊价值与短视频内容生产动机具有相关性。研究结果有助于深入了解大学生健身群体新媒体的使用与健身行为之间的关系,对健身行为的探索具有一定的理论价值及现实意义。In order to explore the interrelationships between the production of fitness video content and fitness behavior,media usage behavior,and physical self-esteem value,this study conducted a questionnaire survey on college students who shared the content production of original fitness short videos on Tiktok.The results showed that:(a)the fitness behavior of content producers was correlated with the content production motivation of short videos;(b)The media usage behavior of content producers is correlated with the content production motivation of short videos;(c)There is a correlation between the physical self-esteem value of content producers and the motivation for producing short video content.The research results contribute to a deeper understanding of the relationship between the use of new media and fitness behavior among college students'fitness groups,and have certain theoretical value and practical significance for exploring fitness behavior.

关 键 词：生产行为 健身短视频 大学生 媒介使用行为 抖音 

分 类 号：G80-05[文化科学—运动人体科学]