数字经济发展赋能体育消费升级的作用机制与优化路径  

Mechanism and Optimization Path of Digital Economy Development in Empowering the Upgrading of Sports Consumption

作　　者：窦亮 安珉柱 刘远祥[2] 孙冰川 Dou Liang;An Minzhu;Liu Yuanxiang;Sun Bingchuan(Dongshin University,Naju,Jeollanam-do 58245,Republic of Korea;不详)

机构地区：[1]东新大学一般研究生院,韩国全罗南道罗州58245 [2]山东体育学院体育教育学院,山东济南250102 [3]山东财经大学体育学院,山东济南250014

出　　处：《体育科技文献通报》2023年第10期183-186,共4页Bulletin of Sport Science & Technology

基　　金：山东省社会科学基金项目(项目编号:22CTYJ17)。

摘　　要：数字经济发展迅速,迸发出强劲的经济活力,逐步融入经济社会发展的各个领域,影响程度越来越深、作用范围日益广泛。本文运用文献资料、逻辑分析等研究方法,探究如何发挥数字经济发展所带来的“技术红利”,更好地赋能体育消费升级,增强消费对经济发展的基础性作用。研究认为:数字经济正在通过转变消费观念、创新消费方式、优化消费结构、重塑产业新环境、培育产业新业态、拓宽消费新渠道等方式,逐渐改变体育消费的特征和环境。建议:(1)激发数字经济自主创新能力,优化体育消费供给侧结构改革;(2)完善数字经济生态治理体系,促进体育消费健康可持续发展;(3)加快数字经济基础建设布局,提高体育消费基础设施及保障的优化路径。The rapid development of the digital economy has unleashed strong economic vitality,becoming increasingly integrated into various aspects of economic and social development with profound influence and extensive reach.This paper utilizes research methods such as literature review and logical analysis to explore how to leverage the“technology dividend”brought about by the development of the digital economy to empower the upgrading of sports consumption and enhance its fundamental role in economic development.The study suggests that the digital economy is gradually changing the characteristics and environment of sports consumption by transforming consumer attitudes,innovating consumption patterns,optimizing consumption structures,reshaping the new industrial environment,nurturing new industry formats,and expanding new consumption channels.The suggestions include stimulating the digital economy's independent innovation capability,optimizing the supply-side reform of sports consumption,improving the governance system of the digital economy ecosystem,promoting the healthy and sustainable development of sports consumption,and accelerating the layout of digital economy infrastructure construction to enhance the optimization path of sports consumption infrastructure and security.

关 键 词：数字经济发展 体育消费升级 体育消费特征 作用机制 

分 类 号：G80-05[文化科学—运动人体科学]