突发事件下出版企业知识服务的应急战略布局与策略选择  

Emergency Response Strategies for Knowledge Services of Publishing Enterprises in Times of Crisis

作　　者：宁传林 Ning Chuanlin(School of Media and Communication,Shanghai Jiao Tong University,Shanghai,200240)

机构地区：[1]上海交通大学媒体与传播学院,上海200240

出　　处：《出版科学》2023年第6期51-59,共9页Publishing Journal

基　　金：国家社会科学基金重大项目“文化大数据的共享机制研究”(17ZD07)的阶段性研究成果。

摘　　要：在分析疫情期间我国出版企业知识服务案例的基础上,借助明茨伯格的应急战略理论和博伊德的“OODA环”流程架构,构建突发事件出版企业知识服务应急战略模型。认为出版企业为应对突发事件,应积极制定和落实企业整体知识服务战略方案,通过完善企业资源调配,设立突发事件应急预警系统,未来企业应强化数字出版业务,搭建具有影响力的自有平台。在寻求企业间多元化差异优势的基础上,积极组织和参与相关出版联盟,不断提升出版企业应对突发事件的能力与效果。Drawing upon case studies conducted during the COVID-19 pandemic,this article proposes an emergency strategy model for knowledge services(ESKS model)in publishing enterprises.Informed by Mintzberg’s emergency strategy theory and Boyd’s“OODA Loop”process structure,the model argues for proactive development and implementation of comprehensive knowledge service strategies to effectively respond to emergencies.This entails optimizing resource allocation,establishing robust emergency alert systems,strengthening digital publishing businesses,constructing influential proprietary platforms,and actively engaging in relevant publishing alliances.By pursuing diversified advantages among enterprises and continually enhancing their capacity and effectiveness in handling emergencies,publishing enterprises can thrive in such challenging situations.

关 键 词：出版企业 知识服务 应急战略 数字出版 

分 类 号：G230[文化科学]