利益相关者视角下我国学术出版“走出去”问题及策略探析  

An Analysis of the Problems and Strategies of Chinese Academic Publishing“Going Out”from Stakeholder Perspective

作　　者：裴永刚[1] 甘俊佳 Pei Yonggang;Gan Junjia(School of Journalism and Communication,Southwest University of Politics and Law,Chongqing,401120)

机构地区：[1]西南政法大学新闻传播学院,重庆401120

出　　处：《出版科学》2023年第6期94-103,共10页Publishing Journal

基　　金：2022年国家社会科学基金项目“‘双循环’新格局下中国对外出版体系创新发展研究”(22XXW007)阶段性成果。

摘　　要：基于利益相关者视角,将学术出版“走出去”过程中涉及的利益相关者分为确定型利益相关者、预期型利益相关者、潜在型利益相关者。发现当前学术出版“走出去”在宣传、内容、出版、技术、服务、人才等方面存在不足,进而提出重视国内外市场需求,立足原创生产增强“走出去”动力;推动出版机构间合作与技术赋能优化服务来提升合作力度;促进资源共享,创新人才培养方式来加快“走出去”进程,从而更好地提升中华文化国际影响力,让世界读懂中国。Based on the perspective of stakeholders,this paper divides the stakeholders involved in the process of“going out”of academic publishing into definite stakeholders,expected stakeholders and potential stakeholders,and finds that the current“going out”of academic publishing has shortcomings in publicity,content,publication,technology,service and talents.Then it proposes to pay attention to the domestic and international market demand and enhance the motivation of“going out”based on original production;promotes the cooperation among publishing institutions and technology-enabled optimization of services to enhance cooperation;promotes the sharing of resources and innovates the training of talents to accelerate the process of“going out”.To enhance the international influence of Chinese culture and make the world understand China.

关 键 词：学术出版 出版“走出去” 利益相关者 利益共同体 出版机构 

分 类 号：G239[文化科学]