城市文化空间的身体消费:以实体书店空间为中心  

Consuming the Urban Cultural Space through the Body:A Focus on Physical Bookstore Space

作　　者：江凌 JIANG Ling(School of Media and Communication,Shanghai Jiao Tong University,Shanghai,200240)

机构地区：[1]上海交通大学媒体与传播学院,上海200240

出　　处：《深圳大学学报（人文社会科学版）》2023年第5期57-66,共10页Journal of Shenzhen University：Humanities & Social Sciences

基　　金：国家社科基金艺术学重大项目“中国非物质文化遗产数字传播研究”(18ZD22)。

摘　　要：进入数字时代,身体在消费社会中成为一种具有文化属性和社会关系的中介,人们通过身体消费展现自己的符号、品位、风格,为自己赋予某种身份和地位,并连接某种社会资本和社会关系。作为一种城市文化空间,实体书店空间除了作为买卖书籍的场所以外,还承载了更多的空间文化意蕴。以实体书店空间为中心进行考察,作为被规训对象的身体、对现实生活的暂时“逃避”、空间区隔与个人身份认同是城市文化空间身体消费的生成因素。城市文化空间的身体消费具有功用性、符号性、身份性、情感性、认同性等特征。城市文化空间的身体消费产生了诸多功能和作用:催生空间符号价值,促使在地化的文化空间呈现,制造身份区隔区分“自我”与“他者”等。当下,受商业利益、消费主义的负面影响,城市文化空间的身体消费陷入即时性体验和身体感官刺激的异化、娱乐化倾向与文化失序状态中。为有效提升城市文化空间身体消费质量,我们需注重城市文化空间内涵,培育特色文化品牌;融合多元空间功能,构建场景体验空间;强化文化活动质量,提升具身体验价值;促进顾客具身交往,扩展线上活动空间;以数字技术赋能文化空间,活化身体消费场景;营造书香社会氛围,与城市生活共生发展;延伸产业价值链,推进城市文化空间新业态发展。In today's consumer society,the body has become an intermediary with cultural attributes and social relationships.People use bodily consumption to showcase their symbols,tastes,and styles,giving themselves a certain identity and status while connecting with social capital and social relationships.As a type of urban cultural space,physical bookstore space carry more than just the buying and selling of books;they also embody a profound cultural significance.By focusing on physical bookstore space,this study examines the factors that contribute to the consumption of urban cultural space through the body,including the body as a target of discipline,temporary“escape”from real life,spatial segregation,and personal identity formation.The consumption of urban cultural space through the body features functionality,symbolism,identity,emotion,and identification.It generates various functions and effects such as the creation of spatial symbolic value,the promotion of localized cultural spaces,and the construction of identity boundaries between“self”and“others”.However,contemporary urban cultural space consumption through the body is influenced by negative factors such as commercial interests and consumerism,resulting in the alienation of immediate experiences and sensory stimulation,a tendency towards commodification and cultural disorder.To enhance the quality of bodily consumption in urban cultural space,it is necessary to focus on the content of urban cultural space,cultivate unique cultural brands,integrate diverse spatial functions,create experiential space,improve the quality of cultural activities,and enhance embodied experiential value.Additionally,leveraging digital technologies to empower cultural space,cultivating a literary atmosphere in the city,and promoting symbiotic development with urban life are crucial.Furthermore,extending the value chain of the industry and promoting the development of new formats in urban cultural space are essential steps.

关 键 词：城市文化空间 身体消费 实体书店空间 空间异化 文化空间新业态 符号消费理论 

分 类 号：G124[文化科学]