党的意识形态视听叙事的介质生成、历史逻辑与实践机理  

The Media Generation,Historical Logic,and Practical Mechanism of the Audiovisual Narrative of the CPC's Ideology

作　　者：罗红杰 LUo Hong-jie(School of Marxism,Tongji University,Shanghai,200092)

机构地区：[1]同济大学马克思主义学院,上海200092

出　　处：《深圳大学学报（人文社会科学版）》2023年第5期117-125,共9页Journal of Shenzhen University：Humanities & Social Sciences

基　　金：国家社科基金青年项目“社会主义意识形态视听叙事体系建构研究”(23CKS057);教育部人文社科青年项目“中国共产党意识形态的视听叙事策略研究”(22YJC710044);2023年度上海市教育科学研究项目“主流意识形态的感性化传播研究”(2023ZSD002)。

摘　　要：视听叙事是实现意识形态广泛传播、有效认同的重要途径。相较于文字话语,视听介质具有更强的叙事优势和传播效能,是承载党的意识形态的重要载体。中国共产党意识形态视听叙事是指利用视听介质的叙事优势来有效传播党的意识形态、构建中国话语和中国叙事体系的过程。党刊画报、歌谣戏曲、标语壁画、影视图像作为党的意识形态视听叙事的典型介质,在党的意识形态百年传播实践中发挥了重要作用。就实践机理而言,视听叙事介质需要经过“主体赋意-符号运演-日常消费-内化认同”的逻辑理路,渐进实现党的意识形态认同。基于“介质生成-历史逻辑-实践机理”的进阶分析可以认识到,系统、抽象的意识形态可通过感性、具象的视听介质潜移默化地融入人们的日常生活中,并在反复运演中实现意识形态认同。新时代党的意识形态视听叙事要从正向建构与反向抵制两个方面下功夫,以可见、可听、可触的象征形式促进并实现主流意识形态的有形、有感、有效传播。Audiovisual narration is an important way to achieve widespread dissemination and effective identification of ideology.Compared to written discourse,audiovisual media has stronger narrative advantages and dissemination efficiency and is an important carrier of the Party's ideology.The audio-visual narrative of the CPC's ideology refers to the process of using the narrative advantages of audio-visual media to effectively spread the party's ideology and build the Chinese discourse and narrative system.As typical media for the audio-visual narrative of the Party's ideology,party newspapers,art magazines,folk songs and operas,slogans and murals,and film and television images have played an important role in the century-long dissemination practice of the Party's ideology.In terms of practical mechanism,audio-visual narrative media needs to go through the logical path of“subject empowerment-symbol operation-daily consumption-internalization identification”,gradually realizing the ideological identification of the Party.Based on the advanced analysis of“media generation--historical logic-practical mechanism”,it can be recognized that systematic and abstract ideologies can be subtly integrated into people's daily lives through perceptual and concrete audio-visual media,and achieve ideological identity through repeated operations.The audio-visual narrative of the Party's ideology in the new era should focus on two aspects:positive construction and reverse resistance,promoting and achieving the tangible,sensory,and effective dissemination of mainstream ideology through visible,audible,and tactile symbolic forms.

关 键 词：中国共产党 意识形态 视听文化 叙事逻辑 有效传播 

分 类 号：D261.5[政治法律—政治学] D64[政治法律—中共党史]