乡村振兴战略下体旅融合发展:理论基础、现状及举措  

Integration Development of Sports and Tourism Under the Rural Revitalization Strategy:Theoretical Basis,Current Situation,and Measures

作　　者：张奇男 董芹芹[1,2] ZHANG Qi-nan;DONG Qin-qin(School of Economics&Management,Wuhan Sports University,Wuhan 430079,China;Hubei Sports Industry Research Center,Wuhan 430079,China)

机构地区：[1]武汉体育学院经济与管理学院,武汉430079 [2]湖北体育产业研究中心,武汉430079

出　　处：《体育文化导刊》2023年第11期7-13,共7页Sports Culture Guide

基　　金：国家社会科学基金项目(22BTY016);武汉体育学院中青年科研团队项目(21KT07)。

摘　　要：运用文献资料、逻辑分析等方法,对乡村振兴战略下体旅融合发展的理论基础、发展现状进行研究,并提出相应举措。以生态位理论、产业融合理论和协同治理理论作为基础探究乡村振兴战略下体旅融合发展的理论基础。现状:政策覆盖面不断扩大,导向明显;乡村旅游发展提质增效,潜力凸显;休闲与旅游关联性日益加强,优势彰显。举措:优化政策体系,加强部门联动协同;增强特色吸引,深挖体旅文化内涵;加大人才培养,规范融合市场环境;提高多元供给,实现创新驱动发展。By using the methods of literature review and logical analysis,this paper studied the theoretical basis and development status of the integration of sports and tourism under the strategy of rural revitalization,and put forward corresponding measures.It explored the theoretical basis for the integrated development of sports and tourism under the rural revitalization strategy based on niche theory,industrial integration theory,and collaborative governance theory.Current status:The policy coverage is constantly expanding and the direction is clear.The development of rural tourism has improved quality and efficiency,highlighting its potential.The correlation between leisure and tourism is increasingly strengthening,and the advantages are highlighted.Measures:We should improve the policy system to strengthen departmental coordination,enhance the attraction of unique features to deeply explore the cultural connotations of sports and tourism,increase talent cultivation and standardize the integration of market environment,and increase diversified supply to realize innovation-driven development.

关 键 词：体旅融合 乡村振兴 发展举措 

分 类 号：G812[文化科学—体育学] F323[经济管理—产业经济] F592