弹幕视角下高校共青团组织“三力一度”提升路径研究  

Communist Youth League Organization from the Perspective of Bullet Screen

作　　者：胡芳芳 曹吉冬 张晨 HU Fangfang;CAO Jidong;ZHANG Chen

机构地区：[1]安徽大学团委,安徽合肥230061 [2]安徽大学管理学院,安徽合肥230061 [3]合肥幼儿师范高等专科学校学前教育系,安徽合肥230013

出　　处：《淮南师范学院学报》2023年第5期119-126,共8页Journal of Huainan Normal University

基　　金：安徽大学青年思想研究中心2022年招标一般课题(qnsx20220202)。

摘　　要：通过网络视频弹幕的主题分析和情感分析,了解用户对高校共青团视频主题形式的关注度和认可度情况。同时,此项分析结果有助于对高校共青团视频内容质量和呈现形式的提升,有助于增强用户对于高校共青团相关工作的认可程度和支持力度。使用python爬取高校共青团B站视频弹幕数据,利用LDA主题分析方法,采用以情感词典为主的情感分析手段,构建“认知-认同-实践”三维度框架模型以获知用户内容认知、情感认同、行为实践三者之间的内在逻辑关系。分析发现,用户关注度和认可度与互动情感体验密切相关,而形成良好的用户信息反馈机制对于有效促进高校共青团“三力一度”提升具有重要作用。Through theme analysis and emotion analysis of the net video bullet screen, this paper explores the users' attention and recognition of the university communist youth league video theme form. The analysis can promote the university communist youth league video content quality and presentation form improvement, help to enhance the user for the university communist youth league related work recognition and support. The paper employs python to acquire the university communist Youth League B station video bullet screen data, using LDA theme analysis method, using the form of emotional dictionary, build a "cognitive-identity-practice" three-dimensional framework model to learn the internal logical relationship between user content cognition, emotional identity and behavior practice. The analysis reveals that user attention, recognition and interactive emotional experience are closely related, and a good user information feedback mechanism plays an important role in effectively promoting the "three forces for once" promotion.

关 键 词：弹幕 三力一度 高校共青团 用户关注度 

分 类 号：D297[政治法律—政治学]