中医药媒介形象的国际诠释——以新加坡网络新闻报道为例  

The International Interpretation of the Media Image of TCM—A Case Study of the Network News Report in Singapore

作　　者：孙迪[1] 邰东梅[1] 郭力铭[1] 刘景峰[1] SUN Di;TAI Dong-mei;GUO Li-ming;LIU Jing-feng(International Education College of Liaoning University of Traditional Chinese Medicine,Shenyang 110031,China)

机构地区：[1]辽宁中医药大学国际教育学院,辽宁沈阳110031

出　　处：《南京中医药大学学报（社会科学版）》2023年第6期372-376,415,共6页Journal of Nanjing University of Traditional Chinese Medicine(Social Science Edition)

基　　金：辽宁省社会科学规划基金(L21BXW015)。

摘　　要：以中医药媒介形象为视角,对近年来新加坡英文和华文网络新闻报道中与中医药相关的语料进行分析。借助Python的文本分析技术,对英文和华文语料的特征词、情感向度和主题进行归纳,同时结合对具体新闻内容的细读,对中医学在新加坡的传播和发展情况加以分析。通过网络新闻平台的话语建构,新加坡媒体向本国及世界其他地区民众展现了一个全面、立体、多维的中医药形象。From the perspective of the media image of traditional Chinese medicine(TCM),this paper analyzes the corpora related to TCM in Singapore’s English and Chinese online news reports in recent years.With the help of Python text analysis technology,this paper summarized the feature words,emotional dimension and theme of English and Chinese corpus,combined with the close reading of specific news content,and analyzed the dissemination and development of Chinese medicine in Singapore.Through the discourse construction of online news platforms,Singapore media has presented a comprehensive,three-dimensional and multi-dimensional image of TCM to the people in Singapore and other parts of the world.

关 键 词：中医药 媒介形象 国际传播 新加坡 网络新闻 

分 类 号：G206.2[文化科学—传播学] R2-03[医药卫生—中医学]