Development of Experiential Live-action Performance Products in Tai’an City:A Case Study of“Chinese Taishan·Fengshan Grand Ceremony”  

作　　者：LIU Yi GENG Xin GUAN Rui 

机构地区：[1]College of Tourism,Taishan University,Tai’an,Shandong 271000,China

出　　处：《Journal of Landscape Research》2023年第5期75-78,共4页景观研究（英文版）

摘　　要：Live-action performances are a new form of performances that combine culture and tourism.The rise of live-action performance products has brought new vitality to the development of tourism,has strong development potential,can better meet the needs of tourists for immersive experience,and maintain long-term development of tourism in a region.In this paper,a live-action tourism performance product“Chinese Taishan·Fengshan Grand Ceremony”was studied to discuss the development of experiential live-action tourism performance products in Tai’an City.Through the investigation and data statistics of tourists,by using the experience economy theory,tourist experience theory,statistical analysis and other means,some strategies for the development of live-action tourism performance products in Tai’an City were proposed to promote the development of tourism performance products in Tai’an City.

关 键 词：Tourism performances Tourists’experience Tai’an City 

分 类 号：S68-4[农业科学—观赏园艺] G642[农业科学—园艺学]