中美媒体北京冬奥会开幕式报道中的中国国家形象构建——基于词簇批评的分析  

A Cluster Analysis of Construction of China’s Image in Chinese and American Media Reports on the Opening Ceremony of Beijing Winter Olympics

作　　者：李艳芳[1] 奉亚兰 LI Yanfang;FENG Yalan(School of International Studies,Zhengzhou University,Zhengzhou 450001,China)

机构地区：[1]郑州大学外国语与国际关系学院,河南郑州450001

出　　处：《厦门理工学院学报》2023年第4期74-79,共6页Journal of Xiamen University of Technology

摘　　要：基于词簇批评,以《中国日报》和《纽约时报》有关北京冬奥会开幕式的相关报道为语料的分析发现,中方媒体在报道中刻画的是认真负责的主办方形象、合作共赢的抗疫形象以及追求共同发展的政府形象;美方描绘的是经验不足的主办方形象、忽略事实的抗疫形象和言行不一的政府形象;中美媒体在建构中国国家形象的过程中,采用不同的修辞策略来实现各自的修辞动机。建议中方媒体在布局谋篇、文体风格和发表等方面都应做出适当调整以反击西方媒体的不实报道。Based on the cluster criticism,the analysis of the reports of China Daily and the New York Times on the opening ceremony of the Beijing Winter Olympics has found that the Chinese media portrays the image of China as a responsible organizer of the grand event in cooperation against the pandemic and in pursuit of shared development,whereas the American media depicts the image of China as an inexperienced organizer,ignoring facts in the epidemic fight and inconsistent in governmental affairs.The Chinese and American media have adopted different rhetorical strategies to realize their own rhetorical motives in constructing different images of China.It is suggested that the Chinese media should make sound adjustments in arrangement,style and delivery of their reports to expose the falsehood in the reports of the western media.

关 键 词：中国国家形象 形象构建 中美媒体 北京冬奥会开幕式 词簇批评 

分 类 号：H315[语言文字—英语] G212[文化科学—新闻学]