跨境电子商务与消费品质量升级关系研究——兼析跨境电商综试区设立降低贸易成本效应  

Research on the Relationship between Cross-border E-commerce and Quality Upgrading of Consumer Goods--Analysis of the establishment of cross-border e-commerce comprehensive test area to reduce trade costs

作　　者：吕希[1] 戴小红[1] 张洪胜[2] LV Xi;DAI Xiaohong;ZHANG Hongsheng

机构地区：[1]浙江金融职业学院电子商务与新消费研究院 [2]浙江大学中国数字贸易研究院

出　　处：《价格理论与实践》2023年第7期178-182,212,共6页Price:Theory & Practice

基　　金：国家自然科学基金面上项目“数字贸易平台推动我国贸易高质量创新发展研究”(批准号72273125);国家自然科学基金青年项目“跨境电商推动全球价值链地位提升研究”(批准号71803173);浙江省教育厅办公室高校国内访问工程师“校企合作项目”“内外贸一体化背景下浙江物流供应链现状及对策研究”(项目编号FG2022124)的资助。

摘　　要：消费是畅通国内大循环的关键环节和重要引擎,实现消费产品质量升级有利于扩大消费需求、激发消费潜力、促进消费提质升级。本文以跨境电商综试区的设立为自然实验,研究跨境电子商务对消费品质量升级的影响。研究发现:跨境电子商务显著促进了消费品质量升级,并具有明显的消费者和地区异质性,对于收入水平越高和经济规模越小的地区,跨境电商对消费品质量的提升作用越大。机制分析发现:跨境电子商务对消费品质量的影响在贸易成本更高的地区发挥更大的作用,意味着跨境电商通过降低进口贸易成本实现了消费品质量升级。基于研究结论,从优化跨境电商综试区政策、提高中低收入群体收入水平、建设全国统一大市场等方面提出政策建议。Consumption is a key link and an important engine for smoothing the domestic cycle.Realizing the upgrading of the qual-ity of consumer products is conducive to expanding consumer demand,stimulating consumption potential,and promoting consumption up-grading.This paper takes the establishment of the cross-border e-commerce comprehensive test area as a natural experiment to study the impact of cross-border e-commerce on the quality upgrading of consumer goods.The research finds that cross-border e-commerce has significantly promoted the quality upgrading of consumer goods,and has obvious consumer and regional heterogeneity.For regions with higher income levels and smaller economic scales,cross-border e-commerce has a greater effect on improving the quality of consumer goods.The mechanism analysis finds that the impact of cross-border e-commerce on the quality of consumer goods plays a greater role in areas with higher trade costs,which means that cross-border e-commerce has achieved an upgrade in the quality of consumer goods by re-ducing import trade costs.Therefore,policy suggestions are put forward from the aspects of optimizing the cross-border e-commerce com-prehensive pilot zone policy,improving the income level of low-and middle-income groups,and building a unified national market.

关 键 词：消费品质量 跨境电子商务 进口贸易成本 

分 类 号：F724.6[经济管理—产业经济]