青岛城区车贴语研究  

Research on Car Stickers in the Urban Area of Qingdao

作　　者：程永淳 Cheng Yongchun(Information Technology School,Qingdao Engineering Vocational College,Qingdao 266112,China)

机构地区：[1]青岛工程职业学院信息工程学院,山东青岛266112

出　　处：《现代语文》2023年第10期68-73,共6页Modern Chinese

摘　　要：随着时代的发展,越来越多的车主乐于将能够表达自己观点、愿望的文字张贴于车体尾部或侧面,构成一幅流动的语言景观,潜移默化地实现传播目的,具有一定的社会导向性。通过拍照等记录方式,收集青岛城区非商业性车贴语共195条。就语言特征而言,车贴语以纯汉字居多,注重分行排列,用字数量多样化。就交际意图而言,车贴语具有阐述、指令、承诺、表达、宣告等功能。青岛城区车贴语还折射出生命安全至上、创造美好生活、缓解精神压力、彰显独特个性等社会文化心理。With the development of times,more and more car owners enjoy sticking slogans which can express their opinion and desire on the rear or side of the car,forming a flowing language landscape and achieving propagation purpose by osmosis.Therefore,car stickers have a certain social guidance quality.We collect 195 non-commercial car stickers in the urban area of Qingdao mainly by means of photography.As for the language feature,most of car stickers are pure Chinese character,which pay attention to array line by line and the number of Chinese characters are various.In term of communicative intention,car stickers have the function of verdict,direction,promise,expression,declaration,etc.Car stickers in the urban area of Qingdao also reflect somewhat social cultural psychology such as life security first,creating beautiful life,relieving mental stress,showing unique personality and so on.

关 键 词：青岛城区 车贴语 语言特征 交际功能 社会文化心理 

分 类 号：H136[语言文字—汉语]