标准化支撑电子商务信用体系构建研究  

Research on Standardization Supporting Construction of E-commerce Credit System

作　　者：叶如意[1] 贺芳芳 YE Ru-yi;HE Fang-fang(China National Institute of Standardization;Experimental Primary School in Yuexi County)

机构地区：[1]中国标准化研究院 [2]安徽省岳西县实验小学

出　　处：《中国标准化》2023年第23期81-86,共6页China Standardization

基　　金：国家重点研发计划(项目编号:2022YFC3303204)支持。

摘　　要：网络交易中诸多流程基于信息化技术的支持,顾客决策依赖商家单方面做出的网页描述,这些特征致使电子商务对信用体系的依赖程度远高于传统线下交易。我国电子商务市场的健康发展一直受到各类失信事件的困扰,对信用体系建设和完善的需求非常迫切。学术界和业界还缺乏在电子商务信用标准体系顶层设计方面的系统阐述。本文对我国电子商务信用体系构成以及标准化支撑进行了探讨。Many processes of online transaction are based on information technologies,and customers’shopping decisions depend on the descriptions on web pages offered by the sellers.Due to these features,online transaction relies on credit system to a larger extent than offline transaction does.The healthy development of e-commerce market in China is disturbed by various types of dishonesty,which highlights the urgent demand for the construction and perfection of credit system.The academia and industry still lack systematic elaboration on the top-level design of standards system on e-commerce credit.This paper discusses the composition and supporting role of the credit system for e-commerce.

关 键 词：电子商务信用 标准化 电子商务信用标准体系 

分 类 号：F724.6[经济管理—产业经济] F203