元宇宙背景下深圳市文化产业发展策略研究  

Research on the Development Strategy of Shenzhen's Cultural Industry under the Background of Metaverse

作　　者：巨鹏[1] 李爽 李清 JU Peng;LI Shuang;LI Qing(Shenzhen Tourism College,Jinan University,518053,Shenzhen,Guangdong,China)

机构地区：[1]暨南大学深圳旅游学院,广东卡深圳518053

出　　处：《特区经济》2023年第10期17-20,共4页Special Zone Economy

基　　金：《深圳文化产业元宇宙探索与发展调研报告》(深圳市文化广电旅游体育局支持项目)。

摘　　要：元宇宙作为现代互联网技术发展的终极呈现形态,本质上是对现实世界的数字化重建,在此过程中需要对实体世界内容包括经济系统、社会系统等进行大量丰富的改造。在元宇宙背景下,文化产业产生了全新的产业发展思路与逻辑框架:随着元宇宙中虚拟现实、通讯技术、云计算、人工智能和区块链等关键技术不断与文化产业交叉融合,文化产业链条的各个环节均取得了不同程度的数字化发展,与此同时,不少风险与问题也逐渐浮现。本研究通过对深圳市文化产业元宇宙的现状进行深度分析,以元宇宙背景下文化产业全新的发展逻辑为基础,提出了文化产业发展的策略方向,包括核心技术、复合人才及产业治理三大方向。Metaverse is essentially a process of virtualization and digitization of the real world,which requires a large number of transformations in content production,economic system,user experience and physical world content.Under the background of metaverse,the cultural industry has produced brand new industrial development ideas and logical framework:as key technologies such as virtual reality,communication technology,cloud computing,artificial intelligence and blockchain in metaverse continue to cross and integrate with the cultural industry,all links of the cultural industry chain have achieved different degrees of digital development,at the same time,many risks and problems also gradually emerge.Through in-depth analysis of the current situation of Shenzhen's cultural industry,based on the brand-new development logic of the cultural industry under the background of metaverse,this paper puts forward the development strategy direction of the cultural industry,including three directions:core technology,composite talents and industrial governance.

关 键 词：元宇宙 文化产业 发展对策 深圳 

分 类 号：G124[文化科学] F127[经济管理—世界经济]