基于大数据分析的金融业务创新研究  

Research on financial business innovation based on big data analytics

作　　者：陈建良 Chen Jianliang(GRG Banking Equipment Co.,Ltd.,Guangzhou,Guangdong,510000)

机构地区：[1]广州广电运通金融电子股份有限公司,广东广州510000

出　　处：《市场周刊》2023年第12期99-102,共4页Market Weekly

摘　　要：随着金融行业的快速发展,大数据分析技术在金融业务中的应用越来越广泛。文章首先分析了大数据分析技术的发展情况及其对金融业务的重要性。其次,以广电运通为例着重讨论了大数据分析下金融业务创新面临的挑战以及利用大数据分析工具进行金融业务创新的机遇。最后,提出基于大数据分析工具的金融业务创新策略,以优化金融业务决策和风险控制,提高金融服务的效率和客户满意度。With the rapid development of the financial industry,the application of big data analytics technology in financial business is becoming more and more widespread.This study firstly introduces the development of big data analytics technology and its importance to financial business.On this basis,the challenges of financial business innovation under big data analytics and the opportunities of using big data analytics tools for financial business innovation are focused on the example of GRG Banking.Finally,this study proposes financial business innovation strategies based on big data analysis tools,so as to optimize financial business decision-making and risk control,and improve the efficiency of financial services and customer satisfaction.

关 键 词：金融业务 创新 大数据分析 广电运通 

分 类 号：F831.2[经济管理—金融学]