理想与现实之间:传播学行政研究的概念史考察  

Between Ideality and Reality:A Conceptual History of Administrative Research in Communication Studies

作　　者：展宁 常悠悠 ZHAN Ning;CHANG You-you

机构地区：[1]上海外国语大学新闻传播学院,上海201620 [2]山东大学新闻传播学院,山东济南250100

出　　处：《新闻大学》2023年第9期78-90,120,共14页Journalism Research

摘　　要：“行政研究”最初源于拉扎斯菲尔德“融合”批判以再造经验研究的设想。作为一套主导传播学及相关社会科学研究的知识生产模式,它从诞生之初就饱受质疑。阿多诺将“行政研究”看作标准化与理性化的现代知识生产与思维模式的体现;吉特林则从学术服从于市场与政治的面向出发,把“行政研究”看作受社会民主主义意识形态牵引的学术机制。“行政研究”的应用特征进一步引发了传播学科知识贡献与价值立场的争议,身处其中的严肃学者也常表现出摇摆与挣扎。对“行政研究”的概念史考察有助于传播学的学科反思。"Administrative research",as a knowledge production model dominating communication studies and the related social sciences research,originated from Paul Lazarsfeld's idea of merging critical research into empirical research.It has faced criticism since its inception.Theodor Adorno considered administrative research as a representation of standardized and rationalized Americanized knowledge production and thinking model.Todd Gitlin argued that it serves as an academic mechanism influenced by social democratic ideology,promoting collaboration between academia,industry,and government.The applied nature of administrative research in communication has triggered debates on its knowledge contribution and value standpoint,which have led scholars to have ambivalent attitudes towards it.This paper not only provides a reflection on the discipline of communication but also serves as an inspiration for the personal selection of modern scholars.

关 键 词：传播学 行政研究 应用研究 社会科学 

分 类 号：G206[文化科学—传播学]