天津市服装品牌折扣店的市场定位及发展建议  

Market Positioning and Development Suggestions of Clothing Brand Discount Store in Tianjin

作　　者：宫雅秀 Gong Yaxiu(UNO(Tianjin)Grame Co.,Ltd.,Tianjin 301700,China)

机构地区：[1]优诺(天津)服装有限公司,天津301700

出　　处：《天津纺织科技》2023年第5期29-32,共4页Tianjin Textile Science & Technology

摘　　要：服装品牌折扣店是一种新型的服装零售业态,有着巨大的市场前景。文章以天津市服装品牌折扣店的市场定位为研究对象,结合天津市服装品牌折扣店发展特点,通过分析服装品牌折扣店消费者的年龄、收入、可接受服装价格和购买习惯等消费需求特征,总结制约天津市服装品牌折扣店发展的因素,并提出天津市服装品牌折扣店的市场定位及发展建议。Clothing brand discount store is a new type of clothing retail business,which has a huge market prospect.This paper takes the market positioning of clothing brand discount stores in Tianjin as the research theme,combines the development characteristics of clothing brand discount stores in Tianjin,summarizes the factors that restrict the development of clothing brand discount stores in Tianjin,and puts forward the market positioning and development suggestions of clothing brand discount stores in Tianjin by analyzing the age,income,price and purchasing habits of consumers'demands.

关 键 词：服装品牌 品牌折扣店 市场定位 发展对策 

分 类 号：TS941.8[轻工技术与工程—服装设计与工程]