乡村振兴战略下的非遗砖雕文创产业发展研究  

The Development of Intangible Cultural Heritage Brick Carving Cultural and Creative Industries Under the Rural Revitalization Strategy

作　　者：袁菁菁[1] YUAN Jing-jing(Department of Art Design,Taiyuan University,Taiyuan Shanxi 030000,China)

机构地区：[1]太原学院艺术设计系,山西太原030000

出　　处：《吕梁学院学报》2023年第6期52-55,共4页Journal of Lyuiang University

摘　　要：在乡村振兴战略的推动下,非遗砖雕文创产业作为连接传统文化与现代创意的桥梁,正展现出强大的发展潜力。针对非遗砖雕文创产业的问题,提出了聚焦于文创设计与乡村振兴政策的有机结合的发展策略。品牌建设与市场营销、创意设计与技艺传承作为非遗砖雕文创产业发展的关键因素,在促进非遗砖雕文创产业的可持续发展,乡村振兴战略的实施中具有举足轻重的作用。Driven by the rural revitalization strategy,the intangible cultural heritage brick carving cultural and creative industry,as a bridge connecting traditional culture and modern creativity,is showing strong development potential.In response to the problems of the intangible cultural heritage brick carving cultural and creative industry,this article proposes corresponding development strategies,focusing on the organic combination of cultural and creative design and rural revitalization policies,mainly including brand building and marketing,creative design and skill inheritance.Key factors for the development of the brick carving cultural and creative industry.Through this series of development strategies,it aims to promote the sustainable development of the intangible cultural heritage brick carving cultural and creative industry and provide strong support for the implementation of the rural revitalization strategy.

关 键 词：乡村振兴 非遗砖雕 文创产业 

分 类 号：F127[经济管理—世界经济]