入境商务游客视角下的城市目的地形象维度构成及量表开发  

The dimensional composition and scale development of urban destination image from the perspective of inbound business tourists

作　　者：余构雄 刘博[1] 尹书华 YU Gouxiong;LIU Bo;YIN Shuhua(School of Business Administration,Guangdong University of Finance,Guangzhou 510521,China;Guangzhou Base for Essential Humanistic Social Science Research,South China University of Technology,Guangzhou 510641,China;School of Management Tourism,Sun Yat-Sen University,Guangzhou 510275,China)

机构地区：[1]广东金融学院工商管理学院,广东广州510521 [2]华南理工大学广州市人文社会科学重点研究基地,广东广州510641 [3]中山大学旅游学院,广东广州510275

出　　处：《资源开发与市场》2023年第11期1409-1417,共9页Resource Development & Market

基　　金：国家社会科学基金一般项目(编号:21BGL284)。

摘　　要：城市如何打造国际旅游目的地形象,是一个兼具理论贡献与实际价值的重要课题。现有城市目的地形象量表,其研究对象并非针对入境商务游客。以参加中国进出口商品交易会(简称广交会)的境外采购商为研究对象,遵循量表开发与检验程序,致力于开发并验证一份城市目的地形象测量量表。研究发现:(1)入境商务游客视角下的城市目的地形象由5个维度构成,各维度对城市目的地形象的影响由大到小依次为:旅游环境、旅游景观、城市品牌、市民素质、旅游服务;(2)开发了用于测量5个维度,由18个题项构成的城市目的地形象量表。How to create an international tourism destination image for cities is an important topic that combines theoretical contributions and practical value.The existing urban destination image scale does not focus on inbound business tourists.This paper focused on overseas buyers participating in the China Import and Export Fair(referred to as the Canton Fair),following the scale development and inspection procedures.And it was committed to developing and verifying a measurement scale for the urban destination image.The research found that:①The urban destination image from the perspective of inbound business tourists consisted of five dimensions,and the impact of each dimension on the urban destination image was in descending order:Tourism environment,tourism landscape,urban brand,citizen quality,and tourism services.②An urban destination image scale consisting of 18 items was developed for measuring the five dimensions.

关 键 词：入境商务游客 目的地形象 量表 城市 

分 类 号：F590[经济管理—旅游管理]