大数据算法定价行为的法律探析  

Legal analysis of pricing behavior of big data algorithm

作　　者：董成惠 黄琼 DONG Cheng-hui;HUANG Qiong(School of Law and Political Sciences,Guangdong Ocean University,Zhanjiang,Guangdong 524009)

机构地区：[1]广东海洋大学法政学院,广东湛江524009

出　　处：《价格月刊》2023年第12期10-19,共10页

基　　金：广东省哲学社会科学规划“制度理论”专项项目“大数据时代社会信用体系之诚信建设长效机制的研究”(编号:GD20ZD19);广东海洋大学2019年科研启动项目“价格法律机制研究”(编号:R20015)。

摘　　要：大数据算法定价作为平台经济的核心技术,促进了技术创新并提高了经济效率,对推动新经济新业态平台经济发展具有重要意义。算法定价的核心要素在于算法技术和数据信息,但算法定价的技术性、自主性和隐蔽性等特征不利于对其进行监管。算法个性化定价和算法价格共谋涉嫌价格歧视和价格垄断协议,损害了消费者权益和其他经营者的竞争利益。对算法定价行为进行法理分析,有利于明确算法定价法律关系各主体的权、责、利、义。应积极完善算法定价相关规定和监管机制,规范平台经济经营者大数据算法定价商业行为,建立公平有序的平台经济市场营商环境,平衡大数据算法定价法律关系中各主体的利益。Big data algorithm pricing,as the core technology of platform economy,promotes technological innovation and improves economic efficiency,which is of great significance for promoting the development of new economy and new formats of platform economy.The core elements of algorithm pricing lie in algorithm technology and data information,but the technical,autonomous,and covert characteristics of algorithm pricing which are not conducive to its regulation.Algorithm personalized pricing and algorithm price collusion are suspected of price discrimination and price monopoly agreements,which harm consumer rights and the competitive interests of other operators.A legal analysis of algorithmic pricing behavior is conducive to clarifying the rights,responsibilities,interests,and meanings of each subject in the legal relationship of algorithmic pricing.We should actively improve regulations and regulatory mechanisms related to algorithmic pricing,standardize the commercial behavior of platform economy operators in big data algorithmic pricing,establish a fair and orderly platform economy market business environment,and balance the interests of all parties in the legal relationship of big data algorithmic pricing.

关 键 词：算法定价 个性化定价 价格共谋 价格歧视 

分 类 号：F726[经济管理—产业经济]