新时代天津服装时尚产业发展现状及优化策略  

Development Status and Optimization Strategy of Tianjin Clothing Fashion Industry in the New Era

作　　者：任东阳 韩思远 REN Dongyang;HAN Siyuan(College of Fine Arts and Design,Tianjin Normal University,Tianjin 300382,China)

机构地区：[1]天津师范大学美术与设计学院,天津300382

出　　处：《西部皮革》2023年第22期22-24,共3页West Leather

基　　金：2022天津市研究生科研创新项目“天津时尚流行趋势信息采集发布的实践性探究”(2022SKYZ077)研究成果。

摘　　要：时尚产业具有文化统合性、技术支撑性、创意渗透性以及消费多元性等特点,逐渐成为代表城市实力、活力、魅力和影响力的经济尺度与文化符号。天津拥有雄厚的轻纺工业基础、优越的地理区位及独树一帜的地域文化,应着力构建时尚产业集群,培育特色时尚文化。文章从时尚产业规模、布局、时尚政策、时尚传播四方面对天津时尚产业发展现状与问题进行分析阐述。在此基础上,从国际消费中心城市建设、设计人才培养、数字技术融通、时尚文化体系构筑、时尚可持续路径等角度提出助力天津时尚产业长足发展的优化策略。旨在为激发天津时尚产业发展潜力、提升天津的国内国际时尚话语权、把控引领时尚潮流风向探索道路。The fashion industry has the characteristics of cultural integration,technical support,creative penetration and consumption diversity,and has gradually become an economic scale and cultural symbol representing the strength,vitality,charm and influence of the city.Tianjin has strong textile industry base,superior geographical location and unique regional culture,so it should focus on building fashion industry cluster and cultivating characteristic fashion culture.This paper analyzes the current situation and problems of Tianjin's fashion industry from four aspects,such as the scale,layout,fashion policy and fashion communication.On this basis,from the perspectives of international consumption center city construction,design talent training,digital technology integration,fashion culture system construction,fashion sustainable path and so on,the optimization strategy to help the long-term development of Tianjin fashion industry is proposed.It aims to explore ways to stimulate the development potential of Tianjin fashion industry,enhance Tianjin's domestic and international fashion discourse power,and control and lead fashion trends.

关 键 词：时尚产业 地域文化 发展现状 创新升级 优化策略 

分 类 号：F416.86[经济管理—产业经济]