加油站汽油营销区域协同方法及实证研究  

Regional collaborative method and empirical study of gasoline marketing in gas stations

作　　者：张蕾[1] 仇玄[1] 丁少恒[1] 王艺霏[2] ZHANG Lei;QIU Xuan;DING Shaoheng;WANG Yifei(PetroChina Planning & Engineering Institute;Central University of Finance and Economics)

机构地区：[1]中国石油规划总院 [2]中央财经大学

出　　处：《国际石油经济》2023年第8期82-89,共8页International Petroleum Economics

摘　　要：以内蒙古地区的加油站日度价量数据为基础,利用线性回归、联立方程模型及数值模拟,研究汽油行业中存在竞争关系的加油站之间的油品价量关系,并以区域销售量为目标,对站点定价进行优化。研究发现,站点与存在竞争关系的对手站点间的油品价量互动较为频繁,各站点的促销行为将显著提高自身的汽油销量。经过模型优化后的油品销售价格能够使区域总销售额提升9%~17%,对提升区域站点竞争力具有重要意义。Based on the daily price data of gas stations in Inner Mongolia,this paper studies the price-volume relationship between competing gas stations in the gasoline industry by using linear regression,simultaneous equation model,and numerical simulation,and optimizes gas station pricing by taking regional sales volume as the goal.It is found that gasoline prices interact frequently between stations and rival stations,and the promotion behavior of each station will significantly improve its gasoline sales.After optimization of the model,the sales price of petroleum products can increase the regional total sales by 9%~17%,which is of great significance to enhance the competitiveness of regional stations.

关 键 词：汽油 加油站 联立方程 数值模拟 量价竞争 

分 类 号：F426.22[经济管理—产业经济]