半岛电视台对非洲国际传播:历史演进、体系建构及涉华话语  

The International Communication of Al Jazeera in Africa:Historical Evolution,System Construction and Discourse on China

作　　者：孟兰娟 毛靖怡 Meng Lanjuan;Mao Jingyi(School of International Studies,Communication University of China,Beijing 100024)

机构地区：[1]中国传媒大学外国语言文化学院、非洲传媒研究中心,北京100124 [2]中国传媒大学外国语言文化学院,北京100124

出　　处：《中国非洲学刊》2023年第2期82-101,157,158,共22页JOURNAL OF CHINA-AFRICA STUDIES

基　　金：研究阐释党的十九届六中全会精神国家社科基金重点项目“提升中国在非洲话语权的国际传播能力建设研究”(项目编号:22AZD075)的阶段性成果。

摘　　要：在中非双方携手开创合作共赢、共同发展的新时代过程中,横亘于中非之间的还有彼此缺乏了解的现实,其中一个重要原因是西方媒体刻意曲解及抹黑中非关系,并间接影响非洲媒体的涉华报道。作为打破西方媒体主导的世界传播格局的全球南方国家媒体之一,半岛电视台的国际传播及对非洲传播能力建设自成体系。经过近30年不断发展,通过全覆盖的节目类型、贴近非洲受众的议题以及数字化媒体布局等策略,半岛电视台在对非传播领域取得显著成效,获得了较强的地区影响力。对半岛电视台对非国际传播历史、现状及体系建设进行深入研究,可以为中国媒体对非传播提供相应思路及启示。As China and Africa work together to usher in a new era of win-win cooperation and common development,there is still a lack of in-depth understanding between China and Africa on certain issues,which can be partly attributed to the biased and deliberately misleading reports by Western media on China-Africa relations,and reports made by African media under such influence.As one of the Global South media that has made important breakthroughs in the world communication pattern dominated by western media agencies,Al Jazeera has a lot of experience to offer in the development of its unique communication system and global communication influence.In nearly three decades,with communication strategies such as a comprehensive gengre of program,news topics appealing to African audiences,and digital media initiatives targeting potential news users,Al Jezeera has made important achievements in its communication in Africa and has gained a strong regional influence.A research on the history,status quo and development strategy of Al Jazeera in Africa,can provide ideas and reference for Chinese media to improve its news communication in Africa.

关 键 词：半岛电视台 国际传播 对非传播 公共外交 涉华报道 

分 类 号：G222[文化科学] D822.34[政治法律—政治学]