价值生态视域下中国故事的传播路径  

The Communication Path of Chinese Stories from the Perspective of Value Ecology

作　　者：修雨薇 XIU Yuwei(Beijing Federation of Literary and Art Circles,Beijing,100031,China)

机构地区：[1]北京市文学艺术界联合会,北京100031

出　　处：《文化创新比较研究》2023年第28期55-59,共5页Comparative Study of Cultural Innovation

摘　　要：价值理论历经价值链、价值网、价值生态的变化,变得更加开放、动态与包容,更适用于文艺创作的研究。中国故事由饱含中国人共同经验与情感的文学艺术作品构成。互联网与人工智能技术的发展,使文艺作品的样式、形态更加多变,使受众对文艺产品的需求更为多元。中国故事的传播,一方面需要借助各类平台实时分发、反馈的力量,建立多维体验场景,以平台为媒介传递内容价值;另一方面更需要包容多类型题材与多重视听语言的价值共创方式,形成独具中国特色的立体故事,不断推进文艺价值生态的建构与升维,向全世界多维度地展现中国文化的魅力与光辉。Value theory has undergone changes from the value chain,value network,and value ecology,becoming more open,dynamic,and inclusive,making it more suitable for the study of literary and artistic creation.Chinese stories are composed of literary and artistic works that embody the common experiences and emotions of the Chinese people.The development of the Internet and artificial intelligence technology has made the styles and forms of literary and artistic works more plural,making the audience's demand for literary and artistic products more diverse.On the one hand,the dissemination of Chinese stories requires the power of real-time distribution and feedback from various platforms to establish multidimensional experiential scenarios and use the platform as a medium to convey content value.On the other hand,it is even more necessary to incorporate a value co creation approach that encompasses multiple types of themes and multiple audio-visual languages,forming a unique three-dimensional story with Chinese characteristics,continuously promoting the construction and upgrading of the literary and artistic value ecology,and showcasing the charm and brilliance of Chinese culture in multiple dimensions to the world.

关 键 词：价值生态 中国故事 平台 视听语言 文化传播 价值共创 

分 类 号：G125[文化科学]