区块链背景下的众包供应链决策行为分析研究  

Research on Decision-making Behavior Analysis of Crowdsourcing Supply Chain under the Background of Blockchain

作　　者：黎继子 刘清华 陆芬 童泽平[1] LI Ji-zi;LIU Qing-hua;LU Fen;TONG Ze-ping(School of Management,Wuhan University of Science and Technology,Wuhan 430081,China)

机构地区：[1]武汉科技大学管理学院,湖北武汉430081

出　　处：《物流工程与管理》2023年第11期41-47,共7页Logistics Engineering and Management

基　　金：国家自然科学基金项目:众包模式下基于On/Off Line定制设计的快时尚供应链决策研究(71872076)。

摘　　要：由于互联网传播速度较快,众包创新来源的广泛性以及众包供应链各主体之间信息的不对称性,使得众包设计者的创意设计很容易被剽窃,出现“搭便车”现象,侵犯创新者的权益。随着区块链技术的发展,其在供应链领域应用也越来越广泛,包括在供应链领域实现去中心化的信息共享、交易验证、数据跟踪等功能。而众包供应链作为一种新型的供应链模式,利用区块链技术有望提升众包供应链的安全性、可信度和效率。但新技术在采纳前,需要理性分析,因此,文中从众包供应链中的关键两主体“众包设计者”与“众包平台”出发,考虑到双方主体的决策有限理性,建立两方上链行为的动态演化博弈模型,并深入分析主要因素对两方主体上链行为的影响,通过算例验证模型的合理性。Due to the rapid spread of the Internet,the wide range of crowdsourcing innovation sources,and the asymmetry of information between the main bodies of the crowdsourcing supply chain,the creative design of crowdsourcing designers is vulnerable to plagiarism,resulting in the phenomenon of free rider and infringing on the rights and interests of innovators.With the development of blockchain technology,it is more and more widely used in the field of supply chain,including decentralized information sharing,transaction verification,data tracking and other functions in the field of supply chain.As a new supply chain model,crowdsourcing supply chain is expected to improve the security,credibility and efficiency of crowdsourcing supply chain by using blockchain technology.However,before the adoption of new technologies,rational analysis is needed.Therefore,starting from the two key subjects crowdsourcing designers and crowdsourcing platforms in the crowdsourcing supply chain,considering the bounded rationality of the decision-making of the two parties,this paper establishes a dynamic evolutionary game model of the two parties chain behavior,and deeply analyzes the influence of the main factors on the chain behavior of the two parties.The rationality of the model is verified by an example.

关 键 词：众包供应链 众包设计者 众包平台 区块链 动态演化博弈 

分 类 号：C934[经济管理—管理学]