国家形象建构中的科技符号遴选:以四国民众对中国高铁喜爱度调查为例  

Technological Symbols Help Build Chinese National Image--Taking Chinese High-Speed Rail as an Example

作　　者：张洋[1] 胡钰[2] Zhang Yang;Hu Yu

机构地区：[1]天津大学新媒体与传播学院,天津300072 [2]清华大学新闻与传播学院,北京100084

出　　处：《新闻春秋》2023年第5期31-41,共11页Journalism Evolution

摘　　要：科技符号对于当代中国国家形象的建构是不可或缺的,如何遴选相关科技符号助力国家形象建构,十分值得探讨。本研究从建构国家形象的角度论证了科技符号的筛选标准,同时,以中国高铁为例,通过在英、法、美、印共发放2039份调查问卷分析社交媒体等影响因素对于高铁喜爱度的影响,并与大数据分析相结合,通过“他塑”中社交媒体相关推文及他国主流媒体对中国高铁的报道进行内容分析。结果显示,中国高铁在喜爱程度上与传统文化符号较为接近;同时,在社交媒体及海外媒体的新闻中,高铁能够代表中国智慧的结晶。因此,本文认为中国高铁满足“符号化”的要求,可以作为当代科技符号助力建构国家形象。最后,本文提出了“符号化”的相应策略。Technological symbols are indispensable to the construction of the national image of contemporary China.As a symbol of technology,it is worth exploring whether Chinese high-speed rail can help construct the national image.Through questionnaire surveys and big data research,we study the fondness for high-speed rail in overseas countries and analyze its influencing factors.We also investigate the content of China's high-speed rail through overseas social media,Twitter,and other mainstream media.The final results show that China's high-speed rail is close to the traditional cultural symbols in terms of the degree of fondness and can be shaped and spread through social media.Meanwhile,in the news of social media and overseas media,high-speed rail can represent the crystallization of Chinese wisdom.Therefore,we believe Chinese high-speed rail can be used as a symbol of contemporary science and technology to help build the national image.At the same time,we need to strengthen the publicity of social media to help its dissemination.

关 键 词：科技符号 国家形象 对外传播 社交媒体 中国高铁 

分 类 号：G210[文化科学—新闻学]