地方文化元素在旅游景区开发中的挖掘与融入——基于枣庄市3A级以上景区的调查  

The Excavation and Integration of Local Cultural Elements in the Development of Tourist Attractions——Based on a Survey of 3A Level and above Scenic Spots in Zaozhuang City

作　　者：梁秀平 LIANG Xiuping(College of Psychological and Educational Sciences,Zaozhuang University,Zaozhuang,277160,China)

机构地区：[1]枣庄学院心理与教育科学学院,山东枣庄277160

出　　处：《枣庄学院学报》2023年第6期87-94,共8页Journal of Zaozhuang University

基　　金：枣庄市社科联应用研究课题“旅游景区挖掘和植入文化创意元素的战略设计——基于枣庄市重点景区的调查研究”(项目编号:LX2022069)阶段性成果。

摘　　要：文化体验是人们旅游的重要形式之一,文化与旅游的融合成为学术研究的重点。文化和旅游密不可分,两者相辅相成,文化和旅游相互融合有其内在机理。地方文化千差万别,地方文化元素有待挖掘。文化与旅游需要进行有机融合,融合的路径主要集中在理念、功能、产业、市场、人才和交流等方面。对枣庄市3A级以上景区调查后发现,枣庄旅游景区在挖掘和融入地方文化方面特色鲜明,能够将地质知识科普、红色传统文化、鲁南民俗文化、历史文化和运河文明等元素有效融入景区,但也存在文化挖掘不深、与景区融合深度不够等问题。文章从提升文化元素挖掘深度、推进文旅融合多元化渠道、优化文化项目融合模式、实现文旅项目联动效应等多个方面提出文旅融合的创新对策。Cultural experience has become one of the important forms of people' s tourism,and the integration of culture and tourism has become a focus of academic research.Culture and tourism are inseparable and complement each other.The integration of culture and tourism has its inherent logic.Local cultures vary greatly,and local cultural elements need to be explored.Culture and tourism need to be organically integrated,and the integration path mainly focuses on concepts,functions,industries,markets,talents,and exchanges.After conducting a survey of 3A level and above scenic spots in Zaozhuang City,it was found that Zaozhuang tourist attractions have distinct characteristics in excavating and integrating local culture.They can effectively integrate elements such as geological knowledge popularization,red traditional culture,Lunan folk culture,historical culture,and canal civilization into the scenic spots,but there are also problems such as insufficient cultural excavation and insufficient integration with the scenic spots.Finally,the article proposes innovative strategies for cultural and tourism integration from multiple aspects,including enhancing the depth of cultural element exploration,promoting diversified channels for cultural and tourism integration,optimizing the integration mode of cultural projects,and achieving the linkage effect of cultural and tourism projects.

关 键 词：地方文化 旅游景区 文化挖掘 文旅融合 

分 类 号：G124[文化科学]