成渝城市群网络关注度的空间分异及影响因素——基于抖音粉丝量数据  

Spatial differentiation and influencing factors of online attention in Chengdu-Chongqing urban agglomeration:Based on the number of Douyin fans

作　　者：吴小妮 管卫华[1,2] 张惠 吴连霞[3] WU Xiaoni;GUAN Weihua;ZHANG Hui;WU Lianxia(School of Geographical Sciences,Nanjing Normal University,Nanjing 210023,China;Collaborative Innovation Center for Development and Utilization of Geographic Information Resources of Jiangsu Province,Nanjing Normal University,Nanjing 210023,China;Population Research Institute,East China Normal University,Shanghai 200241,China)

机构地区：[1]南京师范大学地理科学学院,南京210023 [2]南京师范大学江苏省地理信息资源开发与利用协同创新中心,南京210023 [3]华东师范大学人口研究所,上海200241

出　　处：《世界地理研究》2023年第11期130-140,共11页World Regional Studies

基　　金：教育部人文社会科学研究规划基金项目(19YJAZH023);江苏高校哲学社会科学基金项目(2020SJA0247);南京市社会科学基金项目(23YB02)。

摘　　要：为深入探讨区域网络关注现状,以成渝城市群16个城市的抖音粉丝量为测度指标,采用空间关联、核密度分析等方法,分析城市网络关注度的空间分异格局,运用相关分析和地理加权回归模型探讨其影响因素,结果表明:(1)从空间分异格局看,整体城市网络关注度分布不均衡,呈现出双核结构凸显、中部地区塌陷的特征;关注度层级划分较为清晰,呈上下对称分布;(2)从空间关联格局看,关注度总值和平均值的LL区在西南部连绵分布,显著LH区围绕成都和重庆分布,人均水平的高值区为连接成都和重庆的资阳;(3)从空间集聚格局看,关注度总值和平均值的空间格局与分异格局类似,人均水平的空间结构为“核心-外围”结构;(4)从影响因素看,网络关注度与经济、网络、交通发达程度、城镇化进程、人口构成均呈显著正相关,其作用效应具有明显的空间异质性。本研究可为促进成渝地区城市活力、虚拟经济的提升提供科学参考。In order to probe into the present situation of regional network attention,taking the amount of Douyin followers in 16 cities of Chengdu-Chongqing urban agglomeration as the mea-surement index,the spatial differentiation pattern of urban network attention was analyzed by means of spatial correlation and nuclear density analysis,and the influencing factors were dis-cussed by using correlation analysis and geographical weighted regression model.The results show that:@From the perspective of the spatial differentiation pattern,t whole urban network is uneven,showing the characteristics of dual-core structure and collapse in the central region;the hierarchical division of attention is clear,showing symmetrical distribution up and down.2 From the perspective of the spatial correlation pattern,the Low-Low area of total and average at-tention is continuously distributed in the southwest,and the significant Low-High area is distrib-uted around Chengdu and Chongqing,and the high value area of per capita level is Ziyang con-necting Chengdu and Chongqing.③From the perspective of spatial agglomeration pattern,the spatial pattern of the total value and average value of attention is similar to the differentiation pat-tern,and the spatial structure of per capita level is the core-peripheral structure.@From the point of view of influencing factors,network attention is positively correlated with economy,net-work,traffic development,urbanization process and population composition,and its effect has obvious spatial heterogeneity,in order to provide scientific reference for promoting urban vitali-ty and virtual economy in Chengdu and Chongqing.

关 键 词：网络关注度 成渝城市群 抖音粉丝量 空间格局 GWR模型 

分 类 号：K901[历史地理—人文地理学] G206[文化科学—传播学]