基于乡村振兴的大学生电商创业助农研究  

Research on College Students'E-commerce Entrepreneurship and Agricultural Assistance Based on Rural Revitalization

作　　者：郑洁琼 康宇 ZHENG Jieqiong;KANG Yu(Traditional Chinese Medicine College Bozhou University,Bozhou Anhui 236800;College of Marxism Bozhou University,Bozhou Anhui 236800)

机构地区：[1]亳州学院中药学院,安徽亳州236800 [2]亳州学院马克思主义学院,安徽亳州236800

出　　处：《山东农业工程学院学报》2023年第11期58-62,共5页The Journal of Shandong Agriculture and Engineering University

基　　金：2022年度安徽省科研编制计划项目“乡村振兴战略背景下皖北乡村文化振兴研究”(2022AH052398)。

摘　　要：大学生电商创业通过互联网平台和社交媒体,将农产品推广和延伸销售到全国甚至全球市场。这样可以帮助农民打破地域限制,提高产品的知名度。研究人员立足于大学生电商创业对乡村振兴的助农作用,从市场定位、农产品采购、电商平台建设等多个方面,系统论述大学生电商创业助农具体路径,以期为实现乡村产业结构转型,助力乡村振兴战略在基层的全面落实提供帮助。College students'e-commerce entrepreneurship extends the promotion and sales of agricultural products to the national and even global markets through internet platforms and social media.This can help farmers break regional restrictions and increase the visibility of their products.Based on the role of college students'e-commerce entrepreneurship in assisting rural revitalization,researchers systematically discuss the specific path of college students'e-commerce entrepreneurship in assisting agriculture from multiple aspects such as market positioning,agricultural product procurement,and e-commerce platform construction,in order to provide assistance for achieving the transformation of rural industrial structure and assisting in the comprehensive implementation of rural revitalization strategies at the grassroots level.

关 键 词：乡村振兴 电商创业 助农 

分 类 号：G647.38[文化科学—高等教育学]