云南文化和旅游标准体系构建及其启示  

Construction of Yunnan Culture and Tourism Standards System and Its Enlightenment

作　　者：冯艳滨 李鹏[2] 石克燕 江德琴 职鹏飞 FENG Yan-bin;LI Peng;SHI Ke-yan;JIANG De-qin;ZHI Peng-fei(Southwest Forestry University;Yunnan University;Yunnan Standardization Research Institute)

机构地区：[1]西南林业大学 [2]云南大学 [3]云南标准化研究院

出　　处：《标准科学》2023年第12期17-24,共8页Standard Science

基　　金：国家自然科学基金项目(项目编号:42261057)资助。

摘　　要：随着文化和旅游融合的深入发展,标准体系建设成为实现文化和旅游融合高质量发展的必然要求。针对现有文化和旅游标准体系中存在问题,以云南省为例探讨文化和旅游标准体系构建的思路、框架及内容,为我国其他地区文化和旅游标准体系构建提供启示和借鉴。本研究主要结论为:(1)文化和旅游标准体系应基于文旅部门机构职能、标准化对象与文化和旅游融合特点确定其涵盖的领域和范围;(2)文化和旅游标准体系依据文化和旅游事业发展的需要划分为政府主导制定的标准和市场竞争性标准两类;(3)文化和旅游标准体系应依据文化和旅游领域各自的特点,分别设立文化类、旅游类、文化和旅游融合类子体系,并结合各自领域特点细化体系表。本研究是对云南文化和旅游标准体系建设的探索,可为我国文化和旅游领域标准化融合发展提供借鉴,为助力文化事业和旅游业高质量发展提供理论支撑。With the gradual integration of culture and tourism,there is an inevitable requirement of building and improving the relevant standards system to achieve high-quality development of cultural and tourism integration.To address the problems in the existing cultural and tourism standards system,this paper takes Yunnan Province as an example to explore the ideas,framework,and content of constructing the cultural and tourism standards system,providing inspiration and reference for the construction of cultural and tourism standards systems in other regions of China.The main conclusions of this study are as follows:(1)The cultural and tourism standards system should determine its coverage and scope based on the institutional functions of cultural and tourism departments,standardization objects,and the characteristics of cultural and tourism integration;(2)The cultural and tourism standards system is divided into two categories based on the needs of cultural and tourism development:government-led standards and market competitive standards;(3)The cultural and tourism standards system should establish sub systems for culture,tourism,and cultural and tourism integration based on the respective characteristics of the culture and tourism fields,and refine the system table based on the characteristics of each field.This study is an exploration of the construction of Yunnan's cultural and tourism standards system,which can provide reference for the integrated standardization development of China's cultural and tourism fields,and provide theoretical support for the high-quality development of cultural and tourism industries.

关 键 词：文化和旅游 标准体系 融合发展 云南省 

分 类 号：F592.7[经济管理—旅游管理] F203[经济管理—产业经济] G127[文化科学]