新时代中国冰雪旅游高质量发展模式构建与路径创新  

Construction of high-quality development model and innovation path of China’s ice and snow tourism in the new era

作　　者：唐承财[1] 方琰 厉新建[1,3] 蒋依依 把多勋[5] 王灵恩[6] 秦静 陈钢华[7] 吴丽云[8] 徐明[9] TANG Chengcai;FANG Yan;LI Xinjian;JIANG Yiyi;BA Duoxun;WANG Ling’en;QIN Jing;CHEN Ganghua;WU Liyun;XU Ming(School of Tourism Sciences,Beijing International Studies University,Beijing 100024;School of Leisure Sports and Tourism,Beijing Sport University,Beijing 100084;Capital Culture and Tourism Research Institute,Beijing International Studies University,Beijing 100024;Research Base for the Development of Winter Olympic Culture and Ice and Snow Sports of Beijing,Beijing 100084;Tourism College,Northwest Normal University,Lanzhou 730070;Institute of Geographic Sciences and Natural Resources Research,CAS,Beijing 100101;School of Tourism Management,Sun Yat-sen University,Zhuhai 519082;China Academy of Culture&Tourism,Beijing International Studies University,Beijing 100024;Jilin Institute of Ice and Snow Economics,Jilin University of Finance and Economics,Changchun 130117,China)

机构地区：[1]北京第二外国语学院旅游科学学院,北京100024 [2]北京体育大学体育休闲与旅游学院,北京100084 [3]北京第二外国语学院首都文化和旅游研究院,北京100024 [4]北京市冬奥文化与冰雪运动发展研究基地,北京100084 [5]西北师范大学旅游学院,兰州730070 [6]中国科学院地理科学与资源研究所,北京100101 [7]中山大学旅游学院,珠海519082 [8]北京第二外国语学院中国文化和旅游产业研究院,北京100024 [9]吉林财经大学吉林省冰雪经济研究院,长春130117

出　　处：《干旱区资源与环境》2023年第12期140-150,共11页Journal of Arid Land Resources and Environment

基　　金：国家自然科学基金项目(42071199;42001255);科技基础资源调查专项(2021FY101003);国家社科基金艺术学项目(22BH142)资助。

摘　　要：作为冰雪经济的核心业态,中国冰雪旅游如何实现高质量发展备受学界和业界关注。文中通过专家访谈、文献梳理与实地调研,较为系统地分析了新时代中国冰雪旅游面临的机遇与挑战,构建了冰雪旅游高质量发展创新模式,提出了新时代中国冰雪旅游高质量发展创新路径。研究表明:中国冰雪旅游面临更为有利的政策环境和更为规范的约束环境,消费市场“热雪沸腾”但目的地形象模糊,滑雪休闲度假新业态面临双重市场挑战,冰雪旅游开发造成的生态环境问题突出。从产业集群的形态创新、业态融合的内容创新、科技赋能的技术创新、政企协作的机制创新、中国特色的道路创新五个方面,构建了“形态-内容-技术-机制-道路”五位一体的冰雪旅游高质量发展创新模式。最后,从高铁促进冰雪旅游高质量发展、新技术催化冰雪旅游效率提升、冰雪旅游目的地形象挖掘和提升、滑雪度假区可持续发展、气候变化与冰雪旅游协调发展、冰雪旅游资源环境全阶段优化等六个维度提出了新时代中国冰雪旅游高质量发展创新路径。How to achieve high-quality development of China’s ice and snow tourism is a core component in ice and snow economy,which has attracted the attention of academia and industry.Through expert interviews,literature review and field research,this paper systematically analyzes the opportunities and challenges faced by China’s ice and snow tourism in the new era,constructs an innovative model for high-quality development of ice and snow tourism,and proposes an innovative path for high-quality development of China’s ice and snow tourism in the new era.The research shows that China’s ice and snow tourism is facing a more favorable policy environment and a more specific regulation constraints,and the consumer market is booming while the destination image is vague.Besides,the new industry of ski leisure and vacation is facing dual market challenges,and the ecological environment problems caused by the development of ice and snow tourism are prominent.Under these backgrounds,we construct a high-quality development and innovation model of"form-content-technology-mechanism-road"from five aspects,namely innovation of industrial cluster,content innovation of industry type integration,technology innovation of science and technology empowerment,mechanism innovation of government-enterprise cooperation,and road innovation with Chinese characteristics.Finally,we propose the innovative path of high-quality development of ice and snow tourism in China from six dimensions:high-speed railway promoting high-quality development of ice and snow tourism,new technology promoting the efficiency of ice and snow tourism,mining and upgrading the image of ice and snow tourism destinations,sustainable development of ski resorts,coordinated development of climate change and ice and snow tourism,and whole-phase optimization of ice and snow tourism environmental resources.

关 键 词：冰雪旅游 冰雪资源 冰雪经济 气候变化 生态环境 产业集群 高质量发展 

分 类 号：F590[经济管理—旅游管理]