基于AHP的北京泥塑“兔儿爷”文化创意产品设计  

Design of Cultural Creative Products of Beijing Clay Rabbit for the Mid-Autumn Festival Based on AHP

作　　者：李忠雯 于洺珠 魏伦 LI Zhongwen;YU Mingzhu;WEI Lun(School of Art and Design,Ma'anshan University,Ma'anshan 243100,China)

机构地区：[1]马鞍山学院艺术设计学院,马鞍山243100

出　　处：《工业设计》2023年第11期132-135,共4页Industrial Design

基　　金：2023年度安徽省教育厅高校科学研究重点项目“基于符号学的旅游文创产品设计研究”(2023AH052612)。

摘　　要：为激发北京泥塑“兔儿爷”的传承与发展活力,文章提出了基于AHP的北京“兔儿爷”文化创意产品设计方法。首先,通过调研和访谈梳理“兔儿爷”文化创意产品的设计因素,并进行归纳分析;其次,筛选出具有研究意义的因素作为设计需求指标,运用AHP计算各设计需求权重;最后,根据较高重要度的用户设计需求,开展“兔儿爷”文化创意产品设计实践。结果表明,将AHP应用到北京“兔儿爷”文化创意产品设计中,有助于聚焦设计因素,提高设计效率和质量,更好地满足用户需求。In order to stimulate the inheritance and development vitality of the Beijing clay rabbit for the Mid-Autumn Festival,the article proposes a cultural and creative product design method based on AHP for Beijing clay rabbit for the Mid-Autumn Festival.Firstly,by conducting research and interviews,the design factors of theclay rabbit for the Mid-Autumn Festival cultural and creative products are summarized and analyzed;Secondly,select factors with research significance as design requirement indicators,and use AHP to calculate the weight of each design requirement;Finally,based on the high importance of user design needs,we will carry out the design practice of clay rabbit for the Mid-Autumn Festival cultural and creative products.The results indicate that applying AHP to the design of cultural and creative products of Beijing clay rabbit for the Mid-Autumn Festival helps to focus on design factors,improve design efficiency and quality,and better meet user needs.

关 键 词：产品设计 AHP 北京泥塑 “兔儿爷”泥塑 文化创意产品 

分 类 号：TB472[一般工业技术—工业设计]