旅游纪念品消费行为演变研究--基于上海2009—2019年的调研分析  

Research on the Evolution of Consumer Behavior of Tourism Souvenirs--Research and Analysis Based on Shanghai from 2009 to 2019

作　　者：马红涛 MA Hong-tao(School of Tourism,Shanghai Normal University,Shanghai 200234;Shanghai Tourism College,Shanghai 201418)

机构地区：[1]上海师范大学旅游学院,上海200234 [2]上海旅游高等专科学校,上海201418

出　　处：《江苏商论》2024年第1期3-6,共4页Jiangsu Commercial Forum

基　　金：国家社科基金项目:中国城市休闲化的质量指标、评价体系和提升路径研究(13BGL094)。

摘　　要：以上海为例,在2009—2019年间对游客的旅游纪念品消费行为进行问卷调查,分析需求动机、信息搜索、决策考虑因素和购物花费等演变特征。研究发现:(1)旅游纪念品购买动机从关注亲友到关注自我,更加看重纪念品的自我象征性。(2)信息搜索由预知性信息渠道向即时性信息渠道转变。(3)地方特色是游客旅游纪念品可行性方案分析时考虑的首要因素,实用性越来越受到游客的关注。(4)购物花费呈现两极分化的特征。Taking Shanghai as an example,a questionnaire survey was conducted on tourists'consumption behavior of tourist souvenirs from 2009 to 2019,analyzing the evolutionary characteristics of demand motivation,information search,decision-making considerations,and shopping expenses.Research has found that(1)the motivation for purchasing tourist souvenirs has shifted from focusing on family and friends to focusing on oneself,with a greater emphasis on the self symbolism of souvenirs.(2)Information search has shifted from predictive information channels to real-time information channels.(3)Local characteristics are the primary factor to consider when analyzing the feasibility of tourist souvenirs,and their practicality is receiving increasing attention from tourists.(4)Shopping expenses exhibit a polarized characteristic.

关 键 词：旅游纪念品 需求动机 信息渠道 购物决策 

分 类 号：F590[经济管理—旅游管理]