移动互联网环境下省级公共图书馆数字阅读推广策略研究  

Digital Reading Promotion Strategy of Provincial Public Libraries under Mobile Internet

作　　者：梁少博[1] 袁佳 Liang Shaobo;Yuan Jia

机构地区：[1]武汉大学信息管理学院

出　　处：《图书馆建设》2023年第5期127-136,共10页Library Development

基　　金：中国图书馆学会科研项目“智能时代数据驱动的图书馆用户行为分析与服务创新研究”的成果之一,项目编号:2022LSCKYXM-ZZ-QN009。

摘　　要：调研31家省级公共图书馆数字阅读推广现状,并从主体、客体、多渠道关联、主客体互动、效果评估角度进行分析,可以发现,当前省级公共图书馆开展数字阅读推广的主体较为单一,推广内容有待丰富,针对特殊群体的数字阅读推广较为缺乏,数字阅读推广策略与效果仍需完善。省级公共图书馆数字阅读推广工作应强化图书馆主体作用,融合多主体参与;专业细分目标用户,加强服务特殊群体;打造阅读推广品牌,注重推广效果;融合多元化推广渠道,加强推广平台维护。By investigating the current situation of digital reading promotion in 31 provincial public libraries and analyzing it from the perspectives of subject,object,multi-channel correlation,subject object interaction,and effectiveness evaluation,it can be found that the main body of digital reading promotion in provincial public libraries is relatively single,and the promotion content needs to be enriched.There is a lack of digital reading promotion for special groups,and the strategies and effects of digital reading promotion still need to be improved.The digital reading promotion work of provincial-level public libraries should strengthen the role of the library as the main body and integrate the participation of multiple subjects;segment target users and strengthen service to special groups;build a reading promotion brand and emphasize the promotion effect;integrate diversified promotion channels and strengthen the maintenance of promotion platforms.

关 键 词：阅读推广 数字阅读 移动数字阅读 公共图书馆 

分 类 号：G252.1[文化科学—图书馆学]