新时期中国体育旅游者行动路径与行为促进研究  

Research on Action Path and Behavioral Promotion of Chinese Sports Tourists in New Era

作　　者：李琳琳[1] 罗帅呈 李腾龙 Li Linlin;Luo Shuaicheng;Li Tenglong

机构地区：[1]山东体育学院运动休闲学院,山东济南250102 [2]上海体育大学经济与管理学院,上海206438 [3]南昌工学院体育与健康学院,江西南昌330108

出　　处：《企业经济》2023年第12期118-126,共9页Enterprise Economy

基　　金：山东省社会科学规划研究一般项目“乡村振兴战略背景下山东省乡村体育旅游产业高质量发展研究”(项目编号:21CTYJ18);山东省社会科学规划研究重点项目“山东省黄河流域民俗体育文化与生态旅游融合路径研究”(项目编号:22BLYJ15)。

摘　　要：体育旅游作为体育产业的重要组成部分,对拉动消费升级、促进我国经济高质量发展具有重要作用。本研究采用归纳与演绎、分析与综合、抽象与具体的质性研究方法,在系统梳理体育旅游行为研究概念、维度和现状的基础上,以文化学和行为学为理论基础,借从“无极”到“太极”间的演化与融合,诠释了“体育”和“旅游”深度融合后相融相生、此消彼长、相依相存的演进关系。研究指出,体育旅游者行为背后的本质规律与内在联系遵循“文化识别-价值认同-行为选择”的行动路径。在此基础上,基于行动理论,提出了“科”与“融”并驾齐驱、“策”与“情”协同助力、“危”与“机”辩证审视、“信”与“宣”双向驱动、“域”与“群”彼此联动、“点”与“面”互为支撑的体育旅游者行为促进模型,旨在多渠道为体育旅游者在沉浸式、内涵性、高质量、可持续、归属感、全域化等方面实现深度休闲体育旅游提供行动指导,有效助推我国体育旅游产业创新发展与战略转型。ion and concreteness,and on the basis of systematically sorting out the research concepts,dimensions and current situation of sports tourism behavior,this paper takes cultural science and behavioral science as the theoretical basis,interprets the evolution and fusion between"Wuji"and"Taiji",and explains the evolutionary relationship of the deep fusion of"sports"and"tourism"in terms of the integration,elimination and mutual dependence of each other.The study points out that the law of nature and intrinsic connection behind the behavior of sports tourists follow the action path of"cultural identification-value recognition-behavioral choice".Based on action theory,it puts forward a sports tourist behavior promotion model in which"science"and"integration"go hand in hand,"strategy"and"emotion"cooperate to help,"crisis"and"opportunity"are dialectically examined,"credit"and"publicity"are driven in both directions,"domain"and"group"are linked to each other,and"point"and"surface"support each other,so as to provide action guidance for the sports tourist to realize in-depth recreational behaviors in the aspects of immersion,connotation,high-quality,sustainability,sense of belonging,and globalization in a multi-channel way,and to effectively promote the innovative development and strategic transformation of China's sports tourism industry.

关 键 词：体育旅游 行动路径 行为促进 

分 类 号：F592.3[经济管理—旅游管理]