“互联网+”时代下徽州古村落文化旅游开发——以黟县南屏村为例  

Huizhou Ancient Village Cultural Tourism Development in the Era of "Internet +":A Case Study of Nanping Village in Yi County

作　　者：张闪闪 黄逢春 

机构地区：[1]浙江工业大学管理学院

出　　处：《建筑与文化》2023年第12期212-214,共3页Architecture & Culture

基　　金：教育部人文社会科学研究青年基金项目(项目编号:22YJC630206);浙江省自然科学基金青年科学基金项目(项目编号:LQ23G020008)。

摘　　要：徽州古村落是展示和传承古徽州传统文化的重要载体,蕴含丰富的徽文化资源。文章以黟县南屏村为例,通过SWOT分析方法,探究南屏古村落内部条件的优势、劣势以及外部环境带来的机会和威胁,最后总结出“互联网+时代”下对黟县南屏村的文化旅游开发建议。Huizhou ancient villages are important carriers of displaying and inheriting ancient Huizhou traditional culture,which contains rich resources of Huizhou culture.Taking Nanping Village in Yixian County as an example,this paper explores the advantages and disadvantages of the internal conditions of Nanping Ancient Village as well as the opportunities and threats brought by the external environment through SWOT analysis method,and finally summarizes the cultural tourism development suggestions to Nanping Village in Yixian County under the"Internet+era".

关 键 词：徽州古村落 文化旅游开发 互联网 南屏 

分 类 号：F327[经济管理—产业经济] F592.7[历史地理—考古学及博物馆学] K878[历史地理—历史学]