电商违规记录共享区块链模型及实现机理研究  

Blockchain model of e-commerce violation record sharing and its realization mechanism

作　　者：王付宇[1] 张影影 郑炜晨 WANG Fuyu;ZHANG Yingying;ZHENG Weichen(School of Management Science and Engineering,Anhui University of Technology,Maanshan 243032,China)

机构地区：[1]安徽工业大学管理科学与工程学院,安徽马鞍山243032

出　　处：《哈尔滨商业大学学报（自然科学版）》2023年第6期668-675,共8页Journal of Harbin University of Commerce：Natural Sciences Edition

基　　金：国家自然科学基金资助项目(71872002,72274001);教育部人文社会科学青年基金项目(19YJCZH091);安徽省高校人文社科研究重大项目(SK2020ZD16).

摘　　要：针对我国电商平台发展中参与主体面临的信任问题,分析了区块链技术应用于电商违规记录共享的适用性,并提出了基于群体智慧的多链式电商违规记录共享模型.从模型结构、数据存储、激励模式、共识机制、监管权限等方面深入探讨了该模型的具体实现机理,并阐述了模型的运行流程及应用前景.电商违规记录共享区块链模型具有高安全性、高信任性和高效率性的特点,能够帮助各主体节点充分利用与违规主体相关联信息的价值,为改善电子商务困顿已久的信任问题提供参考.Aiming at the trust problem faced by participants in the development of Chinese e-commerce platform,the applicability of blockchain technology to e-commerce violation record sharing was analyzed,and a multi-chain e-commerce violation record sharing model based on group wisdom was proposed.The realization mechanism of the model was discussed from the aspects of model structure,data storage,incentive mode,consensus mechanism and supervision authority,and the operation process and application prospect of the model were expounded.The e-commerce violation record sharing blockchain model had the characteristics of high security,high trust and high efficiency,which could help each subject node to make full use of the value of the information associated with the violation subject,and provided a reference for improving the long-standing trust problem of e-commerce.

关 键 词：电子商务 区块链 信任问题 违规记录共享 群体智慧 

分 类 号：TP39[自动化与计算机技术—计算机应用技术]