乡村振兴背景下乡村红色旅游资源开发路径探究  

Exploration on the Development Path of Rural Red Tourism Resources in the Context of Rural Revitalization

作　　者：黄柳婷 HUANG Liuting(School of Tourism and Leisure Management,Fujian Business College,Fuzhou Fujian 350001)

机构地区：[1]福建商学院旅游与休闲管理学院,福建福州350001

出　　处：《山东农业工程学院学报》2023年第12期47-52,共6页The Journal of Shandong Agriculture and Engineering University

摘　　要：作为乡村振兴战略的重要组成部分,乡村文化振兴的社会价值与经济价值日益凸显。各个地区纷纷开始尝试挖掘本地文化资源,以独特的文化资源作为载体,发展乡村旅游产业,实现乡村产业结构升级。皖南地区拥有丰富的红色文化资源,在发展乡村红色旅游方面具有得天独厚的优势。当地旅游从业者充分挖掘皖南地区丰富的红色文化资源,利用SWOT分析法对皖南地区红色旅游资源开发问题进行全面分析,从景区建设、融资、人才培养、宣传营销等方面入手,探索出一条切实可行的乡村旅游资源开发新路径,以期为乡村文化振兴、产业振兴提供帮助。As an important component of the rural revitalization strategy,the social and economic value of rural cultural revitalization is increasingly prominent.Various regions have begun to explore local cultural resources,using unique cultural resources as a carrier to develop rural tourism industry and achieve the upgrading of rural industrial structure.The southern Anhui region is rich in red cultural resources and has unique advantages in developing rural red tourism.Local tourism practitioners fully tap into the rich red cultural resources in southern Anhui,use SWOT analysis to comprehensively analyze the development of red tourism resources in southern Anhui,and explore a feasible new path for the development of rural tourism resources from aspects such as scenic spot construction,financing,talent cultivation,publicity and marketing,with a view to providing assistance for the revitalization of rural culture and industry.

关 键 词：红色旅游 景区管理 乡村旅游 

分 类 号：D647[政治法律—政治学]