数字文旅视角下区域旅游品牌形象的创意设计与传播  

Creative Design and Communication of Regional Tourism Brand Image from the Perspective of Digital Literature and Tourism

作　　者：黎志辉 LI Zhihui

机构地区：[1]广东职业技术学院

出　　处：《丝网印刷》2023年第21期70-72,共3页Screen Printing

摘　　要：数字技术的快速发展加速了数字文旅产业升级,激活了品牌形象设计与传播形态的创新,为区域旅游品牌形象设计的探索指引了新的发展方向。The rapid development of digital technology has accelerated the upgrading of the digital culture and tourism industry,activated the innovation of brand image design and communication forms,and guided a new development direction for the exploration of regional tourism brand image design.

关 键 词：数字文旅 区域旅游品牌 形象设计 

分 类 号：G124[文化科学] F49[经济管理—产业经济] F592.7